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Gothic Cross Necklace

Fail

Shoppers spend an estimated $45K a year here, so Gothic Cross Necklace is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$45K/yr186K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
62%top-5 click share · 14 brands · 28 sellers

Flapen Score

Gothic Cross Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gothic Cross Necklace is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gothic Cross Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Gothic Cross Necklace 186K times last year and spent an estimated $45K. The top 5 brands take 77% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
1.5%
Market size, estimated
$45Ka year
Top search term
gothic cross necklace87K searches a year

02 · Price

A sale here is worth $16.57.

Listings sell for $16.57 on average, from $4.93 to $58.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.57 that is $0 to $2K a year per listing.

Average price
$16.57inside the $15 to $100 sweet spot
Price range
$4.93–$58.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #4,649 within Jewelry. It carries 646 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#4,649in Jewelry
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
646per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Gothic Cross Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

28

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

  • Brand 150%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 18%)

Demand

Gothic Cross Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Gothic Cross Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gothic cross necklace87K/yr
  • gothic cross23K/yr
  • goth cross necklace26K/yr
  • cross necklace goth10K/yr
  • cross necklace gothic8K/yr
  • gothic cross necklace for women8K/yr
  • goth cross6K/yr
  • emo cross necklace5K/yr
  • silver goth necklace5K/yr
  • grunge cross necklace4K/yr

Reviews and returns

What reviews say buyers love and hate about Gothic Cross Necklace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
5.3%of orders come back
“Not well made at all”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gothic Cross Necklace questions

Answered from the same tracked data.