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Goth Sunglasses

Fail

Shoppers spend an estimated $64K a year here, so Goth Sunglasses is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$64K/yr273K searches / yr
90-day growth
+40.7%search demand this quarter
Competition
33%top-5 click share · 26 brands · 34 sellers

Flapen Score

Goth Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Goth Sunglasses is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goth Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Goth Sunglasses 273K times last year and spent an estimated $64K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
+40.7%
Conversion, latest week
1.4%
Market size, estimated
$64Ka year
Top search term
goth sunglasses73K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $7.10 to $31.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.18 that is $0 to $2K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$7.10–$31.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2,108 within Sunglasses & Eyewear Accessories. It carries 1,373 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#2,108in Sunglasses & Eyewear Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,373per listing
Listings tracked
59

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Goth Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

34

Top-5 brand share

78%

Top 20: 97%

Top-5 click share

33%

Top 20: 72%

Open market

17%

  • Brand 138%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (20 brands, 17%)

Demand

Goth Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 2.8× · 10 of 12 months tracked

Search terms

Top Goth Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goth sunglasses73K/yr
  • gothic sunglasses40K/yr
  • betsey johnson sunglasses37K/yr
  • betsey johnson sunglasses for women26K/yr
  • punk sunglasses12K/yr
  • goth sunglasses womens16K/yr
  • gothic sunglasses for women14K/yr
  • goth glasses14K/yr
  • gothic glasses11K/yr
  • betsey johnson glasses10K/yr

Reviews and returns

What reviews say buyers love and hate about Goth Sunglasses

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
6.2%of orders come back
“Broke after 2 months”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Goth Sunglasses questions

Answered from the same tracked data.