Goth Hat

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

286K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

0.8%

Market size, estimated

$35Ka year

Top search term

goth hat47K searches a year

Listings sell for $16.33 on average, from $7.68 to $52.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.33 that is $0 to $2K a year per listing.

Average price

$16.33inside the $15 to $100 sweet spot

Price range

$7.68–$52.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,825 within Baseball Caps. It carries 978 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

94%

Out of stock, average day

2.6%

Average rank

#2,825in Baseball Caps

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

978per listing

Listings tracked

67

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months