Goth Choker
Skip itSoft demand (-9.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,383avg incumbent reviews — the moat a new listing must climb
Market size
Okay$266K$266K/yr · 574K searches
Price range
Okay$4.40–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Is goth choker profitable on Amazon?
According to Flapen's Amazon United States niche tracking, goth choker is a $266K/yr Amazon United States market (574K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
goth choker market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $146K–$195K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #2,449
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.1%
- Avg brand age
- 33 months
- Avg seller age
- 194 days
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
30
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
50%
Top 20: 83%
Open market
31%
- Palotay22%
- BodyJ4You14%
- Faccubee11%
- EXPRESSIONS9%
- WLXNCYKE6%
- LINKY5%
goth choker demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.6×
Top goth choker search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- tattoo choker93K/yr
- lace choker85K/yr
- goth choker78K/yr
- gothic choker81K/yr
- 90s choker27K/yr
- tattoo choker necklace31K/yr
- black velvet choker26K/yr
- gothic choker necklace28K/yr
- emo choker19K/yr
- punk choker14K/yr
Top goth choker products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palotay 4Pcs Black Velvet Lace Choker Set for Women Adjustable Gothic Choker Collars Black Chocker Necklace for Women Jewelry 4Pcs A
Palotay$5.703.7★203 rev
Faccubee 5 Pieces/Set Halloween Sexy Jewelry Women Lady Elegant Goth Gothic Steampunk Lace Choker Necklace Black Neck Chain Collar Statement with pendant Victorian Wedding Party Cosplay
Faccubee$13.574.4★949 rev
3pc Tattoo Stretch Jewelry Set - Tattoo Choker Necklace Bracelet & Ring
EXPRESSIONS$9.774.2★362 rev
BodyJ4You 3PC Tattoo Choker Necklace Set Bracelet Ring - 90s Necklace 2000s Y2K Fashion Vintage - Stretchy Elastic Neck Lace Womens - Gothic Black Multicolor Rainbow - Classic Fashion Trend
BodyJ4You$9.594.4★194 rev
LINKY 10pcs White Lace Choker Necklace Women Jewelry Set (White)
LINKY$14.954.6★301 rev
Newest
by launch date
WLXNCYKE 2PCS Black Tattoo Choker Necklace Rainbow Tattoo Chokers Necklace 90s Choker Blue Tattoo Chokers Y2k Purple Tattoo Collar Gothic Adjustable Stretchy Elastic Necklace for Women (2PCS Black)
WLXNCYKE$8.8633 rev
WLXNCYKE 3PCS Black Tattoo Choker Necklace Rainbow Tattoo Chokers Necklace Purple Tattoo Choker 90s Chokers Gothic Y2K 2000s Collar Adjustable Stretchy Elastic Necklace Jewelry Gift for Women
WLXNCYKE$9.677 rev
Gsbnjuy 9 Pcs Tattoo Choker Necklace Bracelet Ring Set Tattoo Stretch Collection Gothic Choker Necklaces Y2K Fashion Vintage Elastic Neck Lace Stretchy Tattoos Effect Accessories for Women
Gsbnjuy$5.553 rev
Wgyanjie 10pcs 90s Tattoo Choker Necklace Bracelet & Ring Set for Women - Black Stretch Retro Grunge Y2K Alternative Gothic Emo Accessories
Wgyanjie$8.7929 rev
LUSTRIB 12PC 90s Tattoo Choker Necklace Set - Black Stretchy Elastic Vintage Trendy Y2K Fashion Jewelry Adjustable Retro Gothic Grunge Aesthetic Accessories for Women
LUSTRIB$8.9813 rev
Trending
90-day click momentumWLXNCYKE 2PCS Black Tattoo Choker Necklace Rainbow Tattoo Chokers Necklace 90s Choker Blue Tattoo Chokers Y2k Purple Tattoo Collar Gothic Adjustable Stretchy Elastic Necklace for Women (2PCS Black)
WLXNCYKE$8.864.6★
WLXNCYKE 3PCS Black Tattoo Choker Necklace Rainbow Tattoo Chokers Necklace Purple Tattoo Choker 90s Chokers Gothic Y2K 2000s Collar Adjustable Stretchy Elastic Necklace Jewelry Gift for Women
WLXNCYKE$9.674.8★
Wgyanjie 10pcs 90s Tattoo Choker Necklace Bracelet & Ring Set for Women - Black Stretch Retro Grunge Y2K Alternative Gothic Emo Accessories
Wgyanjie$8.794.6★
Gsbnjuy 9 Pcs Tattoo Choker Necklace Bracelet Ring Set Tattoo Stretch Collection Gothic Choker Necklaces Y2K Fashion Vintage Elastic Neck Lace Stretchy Tattoos Effect Accessories for Women
Gsbnjuy$5.555.0★
LINKY 10pcs White Lace Choker Necklace Women Jewelry Set (White)
LINKY$14.954.6★
What reviews say buyers love and hate about goth choker
What buyers praise and complain about, mined from review topics.What buyers love
“theyre a solid quality”
“Worth it”
“Look like the picture”
“Fit is adjustable on most of them”
“She's really enjoyed the gift”
“Quite comfortable”
“Fun colors and totally durable”
“They stretch well”
“They are very durable”
“it was classy”
What buyers complain about
“It broke after first wear”
“Cheaply made”
“even with that they dont fully fit”
“Some of my clips broke from tension”
“Very small, did not fit at my neck”
“not well made material”
“which many people have an allergic reaction to”
“No elastic”
“Waste of money”
“the chain broke almost immediately”
Top return reasons
Common goth choker questions
- Is goth choker profitable to sell on Amazon United States?
- The niche generates $266K/yr across 35 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the goth choker niche?
- 25 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in goth choker?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.6%.
- When does demand for goth choker peak?
- Demand peaks in Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the goth choker niche?
- Listings span $4.40–$19.91; the average listing price is $9.73 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.