Goretex
FailBuyers convert on only 0.1% of searches, so Goretex is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $153K/yr1.0M searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 8%top-5 click share · 68 brands · 567 sellers
Flapen Score
Goretex against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Goretex is stronger. Inside it, weaker.
Market
The Goretex market on Amazon at a glance
Shoppers on Amazon United States searched for Goretex 1.0M times last year and spent an estimated $153K. The top 5 brands take 69% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $153Ka year
- Top search term
- nike trail running shoes men108K searches a year
02 · Price
A sale here is worth $97.61.
Listings sell for $97.61 on average, from $13.42 to $528.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $97.61 that is $0 to $10K a year per listing.
- Average price
- $97.61inside the $15 to $100 sweet spot
- Price range
- $13.42–$528.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 7.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #256 within Shoes. It carries 2,046 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 98%
- Out of stock, average day
- 9.2%
- Average rank
- #256in Shoes
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 2,046per listing
- Listings tracked
- 368
04 · Newcomers
18 of last year's 44 launches cleared the first-year sales bar.
44 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 44
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Goretex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 8% of clicks. An open shelf where new products get seen.
Brands
68 rising
Sellers
567
Top-5 brand share
69%
Top 20: 91%
Top-5 click share
8%
Top 20: 24%
Open market
40%
- Brand 123%
- Brand 217%
- Brand 38%
- Brand 48%
- Brand 52%
- Brand 62%
Demand
Goretex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0× · 7 of 12 months tracked
Search terms
Top Goretex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nike trail running shoes men108K/yr
- goretex shoes men142K/yr
- new balance trail running men98K/yr
- trail running68K/yr
- trail runners49K/yr
- gore tex shoes men86K/yr
- hoka trail running shoes men51K/yr
- nike goretex shoes men62K/yr
- new balance hiking shoes men49K/yr
- new balance trail36K/yr
Reviews and returns
What reviews say buyers love and hate about Goretex
We read the reviews and the return reasons for every product selling here.
“way too wide”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goretex questions
Answered from the same tracked data.









