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44

Goretex

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 33Growth 24Conversion 2Competition 98Returns 15Price range 16Avg price 76Brand share 60Review moat 45Quality gap 60

Competition

Incredible8%

top-5 click share — an open shelf

Avg price

Great$97.61

avg listing price — sweet spot $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,045.91

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$153K

$153K/yr · 1.0M searches

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Price range

Bad$13.42–$528.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.7%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Is goretex profitable on Amazon?

According to Flapen's Amazon United States niche tracking, goretex is a $153K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

goretex market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$146K–$195K
units × avg price
Conversion rate
0.1%
Avg BSR
#256
Page quality
0%
Prime
98%
Sponsored
73%
Out of stock
9.2%
Avg brand age
51 months
Avg seller age
138 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

68 rising

Sellers

567

Top-5 brand share

69%

Top 20: 91%

Top-5 click share

8%

Top 20: 24%

Open market

40%

  • New Balance23%
  • Nike17%
  • adidas8%
  • Brooks8%
  • NORTIV 82%
  • HOKA2%

goretex demand & seasonality

Weekly Amazon search volume, last 31 weeks — -2.6% search growth over the last 90 days.
25K15KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top goretex search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • nike trail running shoes men108K/yr
  • goretex shoes men142K/yr
  • new balance trail running men98K/yr
  • trail running68K/yr
  • trail runners49K/yr
  • gore tex shoes men86K/yr
  • hoka trail running shoes men51K/yr
  • nike goretex shoes men62K/yr
  • new balance hiking shoes men49K/yr
  • new balance trail36K/yr
All search terms

Top goretex products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2K2%$3K3%$5K4%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about goretex

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall27%

“Comfortable work shoes”

Size-Overall13%

“Fit is accurate”

Value For Money8%

“Good shoes for the money”

Quality-Overall8%

“Great quality shoes”

Exercise/Sports Suitability5%

“Great walking shoes”

Weight Light3%

“They ARE very lightweight and breathable,”

Color3%

“The colors are bright”

Water Resistance3%

“These shoes are waterproof”

Durability2%

“made of durable materials”

Advertised Vs Actual Product2%

“Just what I wanted”

What buyers complain about

Size-Overall14%

“way too wide”

Durability7%

“Already falling apart”

Comfort-Overall5%

“Not being comfortable”

Quality-Overall5%

“Unfortunately, the quality has declined over that time”

Water Resistance5%

“NOT AT ALL WATERPROOF”

Feet Fit4%

“These are very narrow shoes”

Value For Money4%

“But pricey”

Cushion3%

“No cushion”

Pain Relief-Overall3%

“leg pain has left me”

Exercise/Sports Suitability2%

“not for the gym or anything you'll put belts on them”

Top return reasons

Size-Overall28%
Feet Fit24%
Length12%
Width11%
Comfort-Overall4%
Color3%
Advertised Vs Actual Product3%
Shape/Style2%
Material Quality1%
Value For Money1%

Common goretex questions

Is goretex profitable to sell on Amazon United States?
The niche generates $153K/yr across 368 tracked products. 18 of 44 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (44/100).
How competitive is the goretex niche?
68 brands and 567 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in goretex?
Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 7.7% — above our launch gate.
What does it cost to enter the goretex niche?
Listings span $13.42–$528.58; the average listing price is $97.61 (sweet spot $15–$100). The average incumbent carries 2,046 reviews — the moat a new listing must climb.