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Gomez Addams Wig

Fail

An estimated 14.1% of orders come back, so Gomez Addams Wig is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$14K/yr34K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
92%top-5 click share · 6 brands · 12 sellers

Flapen Score

Gomez Addams Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gomez Addams Wig is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gomez Addams Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Gomez Addams Wig 34K times last year and spent an estimated $14K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
2.2%
Market size, estimated
$14Ka year
Peak month
October168.8× the quietest month
Top search term
gomez addams wig21K searches a year

02 · Price

A sale here is worth $19.60.

Listings sell for $19.60 on average, from $13.51 to $25.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.60 that is $2K to $5K a year per listing.

Average price
$19.60inside the $15 to $100 sweet spot
Price range
$13.51–$25.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
14.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #612 within Wigs. It carries 618 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#612in Wigs
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
618per listing
Listings tracked
6

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gomez Addams Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 130%
  • Brand 222%
  • Brand 315%
  • Brand 413%
  • Brand 511%
  • Brand 68%

Demand

Gomez Addams Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepMarAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 168.8×

Search terms

Top Gomez Addams Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gomez addams wig21K/yr
  • gomez wig5K/yr
  • gomez adams wig3K/yr
  • gomez addams wig and mustache3K/yr
  • gomez addams hair and mustache2K/yr

Reviews and returns

What reviews say buyers love and hate about Gomez Addams Wig

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Wig/Artificial Hair Quality”
50%of negative reviews mention “Size-Overall”
14.1%of orders come back
“it fit horribly”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Gomez Addams Wig questions

Answered from the same tracked data.