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Golf Rain Jacket

Fail

Buyers convert on only 0.5% of searches, so Golf Rain Jacket is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$98K/yr264K searches / yr
90-day growth
+66.4%search demand this quarter
Competition
34%top-5 click share · 21 brands · 67 sellers

Flapen Score

Golf Rain Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Golf Rain Jacket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Rain Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Golf Rain Jacket 264K times last year and spent an estimated $98K. The top 5 brands take 57% of clicks. Demand peaks in May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
+66.4%
Conversion, latest week
0.5%
Market size, estimated
$98Ka year
Peak month
May3.0× the quietest month
Top search term
golf rain jacket111K searches a year

02 · Price

A sale here is worth $72.56.

Listings sell for $72.56 on average, from $18.28 to $371.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $72.56 that is $0 to $7K a year per listing.

Average price
$72.56inside the $15 to $100 sweet spot
Price range
$18.28–$371.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #174 within Jackets & Coats. It carries 1,970 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
2.9%
Average rank
#174in Jackets & Coats
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,970per listing
Listings tracked
40

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Golf Rain Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

67

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

34%

Top 20: 78%

Open market

36%

  • Brand 127%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Golf Rain Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Golf Rain Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf rain jacket111K/yr
  • golf windbreakers for men46K/yr
  • mens golf rain jacket27K/yr
  • golf rain jacket for men22K/yr
  • golf windbreaker20K/yr
  • waterproof golf jacket14K/yr
  • mens golf windbreaker11K/yr
  • golf jacket for men7K/yr
  • waterproof golf jacket men4K/yr
  • winter golf jackets for men892/yr

Reviews and returns

What reviews say buyers love and hate about Golf Rain Jacket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Water Resistance”
8.8%of orders come back
“inside was wet”
A buyer, on “Water Resistance”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Golf Rain Jacket questions

Answered from the same tracked data.