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Golf Jackets for Men

Fail

Demand is soft, at -49.6% this quarter, so Golf Jackets for Men is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$70K/yr831K searches / yr
90-day growth
-49.6%search demand this quarter
Competition
44%top-5 click share · 18 brands · 72 sellers

Flapen Score

Golf Jackets for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Golf Jackets for Men is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Jackets for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Golf Jackets for Men 831K times last year and spent an estimated $70K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
831K
Growth, 90 days vs prior 90
-49.6%
Conversion, latest week
0.2%
Market size, estimated
$70Ka year
Peak month
November4.3× the quietest month
Top search term
dickies jacket197K searches a year

02 · Price

A sale here is worth $49.80.

Listings sell for $49.80 on average, from $16.67 to $147.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $49.80 that is $0 to $5K a year per listing.

Average price
$49.80inside the $15 to $100 sweet spot
Price range
$16.67–$147.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #654 within Shops. It carries 1,940 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
2.1%
Average rank
#654in Shops
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,940per listing
Listings tracked
45

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Golf Jackets for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

72

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

44%

Top 20: 74%

Open market

19%

  • Brand 152%
  • Brand 215%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Golf Jackets for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Golf Jackets for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dickies jacket197K/yr
  • golf jacket men96K/yr
  • port authority jacket107K/yr
  • port authority53K/yr
  • canvas jacket59K/yr
  • dickies eisenhower jacket42K/yr
  • eisenhower jacket37K/yr
  • mechanic jacket33K/yr
  • workwear jacket31K/yr
  • soft shell jacket20K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Jackets for Men

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
8.8%of orders come back
“Terrible fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Golf Jackets for Men questions

Answered from the same tracked data.