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Golf Hat

Pass

Golf Hat scores 65 out of 100, a Pass. Shoppers spend $928K a year here, search demand grew +65.5% this quarter, and returns run at 3.6% of orders.

Flapen Score
65
65 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$928K/yr4.1M searches / yr
90-day growth
+65.5%search demand this quarter
Competition
21%top-5 click share · 41 brands · 190 sellers

Flapen Score

Golf Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Golf Hat is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Hat market on Amazon at a glance

Golf Hat is a $928K a year market on Amazon United States, with 4.1M searches a year. The top 5 brands take 54% of clicks. Demand peaks in Apr–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

Demand is real.

Shoppers search 4.1M times a year and 0.8% buy. Search demand moved +65.5% in 90 days, so the market is growing into its $928K a year.

Search volume
4.1M
Search growth, 90 days
+65.5%
Conversion
0.8%
Market size
$928K

02 · Money

The money is there.

Shoppers bought 40K to 50K units at $28.90 on average, 250 to 500 per product. Units times price is $1.2M to $1.4M a year.

Units sold
40K–50K
Units per product
250–500
Average price
$28.90
Units × price
$1.2M–$1.4M

03 · Shelf

Brands here are settling in.

The average listing ranks #668. 95% of listings ship Prime. 73% of the shelf is sponsored, so budget for ads. The average listing is out of stock 6.4% of the time. The average brand has sold here for 42 months.

Average BSR
#668
Prime
95%
Sponsored
73%
Out of stock
6.4%
Average brand age
42 months

Products

Top Golf Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$19K$37K$56K$74K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

190

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

21%

Top 20: 49%

Open market

41%

  • Titleist22%
  • adidas13%
  • Nike8%
  • Solobird Golf Co7%
  • NJF5%
  • BRIMZ5%

Demand

Golf Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Golf Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf hat1.4M/yr
  • golf hats men948K/yr
  • golf hats569K/yr
  • mens golf hat278K/yr
  • flat bill hats for men190K/yr
  • under armour hat for men119K/yr
  • flat brim hats for men86K/yr
  • flex fit hats for men l/xl72K/yr
  • golf hat men55K/yr
  • mens flat bill hats56K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.14

Runs Large

Runs a bit small

TOO LONG

Quality-Overall10%+0.36

Cheap Quality

But Lack of Quality Control

Low quality

Shape/Style4%−0.02

Bad shape

Not a very flattering look

They just look kind of sloppy to me

Material Quality3%

everything sticks to material

Material is flimsy

Material is different

Value For Money3%+0.50

Its a waste of money

Not worth 1/2 the cost I paid

I don't think it's worth the price

Love

Size-Overall25%−0.14

Amazing fit

Fits as advertised

The fit is comfortable

Quality-Overall20%+0.36

Excellent quality

quality seems solid

Great build quality

Comfort-Overall9%+0.98

Comfortable hat

Very comfortable

very comfortable to wear

Value For Money7%+0.50

Great value

Worth it

Good deal

Color4%+0.44

Good shade

The bright color

Colors are great

Return

3.6% Return rate 88% Fixable by listing

Size-Overall67%██████

Runs Large

Runs a bit small

TOO LONG

Shape/Style5%█▇█▇▇█

Bad shape

Not a very flattering look

They just look kind of sloppy to me

Color5%▇▆▆▇██

off with the other colors

it's not white it's off-white

Wish it came in a few more colors

Advertised Vs Actual Product4%▇███▆▇
Material Quality3%██▇▇▇▇

everything sticks to material

Material is flimsy

Material is different

FAQ

Common Golf Hat questions

Answered from the same tracked data.