Golden Knights Hat
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+237.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$28.98avg listing price — sweet spot $15–$100
Price range
Great$12.91–$43.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great274.76avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$9K$9K/yr · 40K searches
Is golden knights hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, golden knights hat is a $9K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
golden knights hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #4,275
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 72%
- Out of stock
- 17.4%
- Avg brand age
- 47 months
- Avg seller age
- 179 days
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
19
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
44%
Top 20: 96%
Open market
1%
- AMERICAN NEEDLE83%
- 477%
- Calhoun3%
- ZHATS3%
- Funky Junque2%
- BROTHER TRUCKERS1%
- Open — no brand owns it (1 brand, 1%)
golden knights hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — +237.5% search growth over the last 90 days.Peak months: May, Jun, Dec · busiest ÷ quietest = 4.0×
Top golden knights hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- vegas golden knights hat16K/yr
- golden knights hat15K/yr
- vegas knights hat4K/yr
- las vegas golden knights hat3K/yr
- vegas golden knights hats2K/yr
Top golden knights hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)
AMERICAN NEEDLE$28.345.0★10 rev
AMERICAN NEEDLE Officially Licensed NHL Hockey Vegas Golden Knights Adjustable Snapback Baseball Hat Sinclair Collection Black/Ivory/Dark Khaki (21001A-VGK-BIDK)
AMERICAN NEEDLE$32.934.7★217 rev
AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-VGK-BLKH)
AMERICAN NEEDLE$37.764.6★150 rev
AMERICAN NEEDLE Vegas Golden Knights Raglan Bones Mesh Back Trucker Adjustable Strapback Hat (41152A-VGK)
AMERICAN NEEDLE$36.104.4★378 rev
AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-VGK-IBLK)
AMERICAN NEEDLE$23.674.7★113 rev
Newest
by launch date
BROTHER TRUCKERS Knights Upside Down Hat (US Alpha One Size Black/Natural)
BROTHER TRUCKERS$19.600 rev
Funky Junque Retro Las Vegas Hat Baseball Cap with Upside Down City Arched Embroidery Unisex Adjustable Snapback for Hockey Game Day Nightlife Vegas (Black/Beige)
Funky Junque$29.56108 rev
AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)
AMERICAN NEEDLE$28.3410 rev
AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-VGK-BLK)
AMERICAN NEEDLE$27.4349 rev
AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-VGK-BLK)
AMERICAN NEEDLE$27.06727 rev
Trending
90-day click momentum
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap (Vegas Golden Knights (Black/Stone))
AMERICAN NEEDLE$34.184.7★
BROTHER TRUCKERS Knights Upside Down Hat (US Alpha One Size Black/Natural)
BROTHER TRUCKERS$19.600.0★
Calhoun NHL Surf & Skate Team Logo Straw Beach Cowboy Hat with Curved Brim (Vegas Golden Knights)
Calhoun$29.974.3★
AMERICAN NEEDLE Vegas Golden Knights 400 Series Adjustable Snapback Baseball Hat (42412A-VGK-BLGD)
AMERICAN NEEDLE$41.244.7★
AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Las Vegas Golden Knights Hockey Hat Flat Brim New with Tags
AMERICAN NEEDLE$43.134.2★
What reviews say buyers love and hate about golden knights hat
What buyers praise and complain about, mined from review topics.What buyers love
“Like all American Needle hats, the quality here is exceptional, great stitching, great look, no complaints there”
“Fits perfectly”
“Nice hat good prixe”
“Since it's adjustable you can tighten it down”
“Like all American Needle hats, the quality here is exceptional, great stitching, great look, no complaints there”
What buyers complain about
“runs large even for a big head”
Top return reasons
Common golden knights hat questions
- Is golden knights hat profitable to sell on Amazon United States?
- The niche generates $9K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +237.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the golden knights hat niche?
- 7 brands and 19 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in golden knights hat?
- Top complaints mined from reviews: Size-Overall. The return rate is 2.6%.
- When does demand for golden knights hat peak?
- Demand peaks in May–Jun–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the golden knights hat niche?
- Listings span $12.91–$43.13; the average listing price is $28.98 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.