Golden Girls

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

1.6%

Market size, estimated

$457Ka year

Peak month

December5.0× the quietest month

Top search term

golden girls578K searches a year

Listings sell for $19.45 on average, from $6.00 to $50.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $19.45 that is $10K to $15K a year per listing.

Average price

$19.45inside the $15 to $100 sweet spot

Price range

$6.00–$50.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

1.7%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #15,406 within Accessories. It carries 302 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#15,406in Accessories

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

302per listing

Listings tracked

18

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months