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Gold Wings

Fail

An estimated 16.8% of orders come back, so Gold Wings is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$57K/yr174K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
92%top-5 click share · 7 brands · 19 sellers

Flapen Score

Gold Wings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Wings is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Wings market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Wings 174K times last year and spent an estimated $57K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.5%
Market size, estimated
$57Ka year
Peak month
October41.2× the quietest month
Top search term
gold wings85K searches a year

02 · Price

A sale here is worth $21.37.

Listings sell for $21.37 on average, from $8.34 to $35.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.37 that is $2K to $5K a year per listing.

Average price
$21.37inside the $15 to $100 sweet spot
Price range
$8.34–$35.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
16.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,497 within Girls. It carries 41 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
1.6%
Average rank
#1,497in Girls
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
41per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Gold Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

19

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

4%

  • Brand 157%
  • Brand 213%
  • Brand 311%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

Gold Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 41.2×

Search terms

Top Gold Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold wings85K/yr
  • gold angel wings35K/yr
  • golden wings16K/yr
  • gold wings costume12K/yr
  • angel wings gold4K/yr
  • gold wings adult13K/yr
  • gold feather wings5K/yr
  • saltburn wings4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Wings

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Advertised Vs Actual Product”
16.8%of orders come back
“Deceptive representation”
A buyer, on “Advertised Vs Actual Product”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gold Wings questions

Answered from the same tracked data.