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Gold Wallet Chain

Fail

Shoppers spend an estimated $69K a year here, so Gold Wallet Chain is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$69K/yr148K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
58%top-5 click share · 19 brands · 22 sellers

Flapen Score

Gold Wallet Chain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Wallet Chain is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Wallet Chain market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Wallet Chain 148K times last year and spent an estimated $69K. The top 5 brands take 66% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
4.3%
Market size, estimated
$69Ka year
Top search term
gold wallet chain39K searches a year

02 · Price

A sale here is worth $10.91.

Listings sell for $10.91 on average, from $5.86 to $19.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.91 that is $1K to $3K a year per listing.

Average price
$10.91under the $15 to $100 sweet spot
Price range
$5.86–$19.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #2,776 within Keyrings & Keychains. It carries 919 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#2,776in Keyrings & Keychains
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
919per listing
Listings tracked
22

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
23 months

Products

Top Gold Wallet Chain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

29%

  • Brand 125%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Gold Wallet Chain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top Gold Wallet Chain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold wallet chain39K/yr
  • gold pants chain33K/yr
  • gold pocket chain14K/yr
  • gold wallet chains for men11K/yr
  • gold chain for pants12K/yr
  • pants chain gold10K/yr
  • wallet chain gold11K/yr
  • gold jean chain9K/yr
  • gold pant chain5K/yr
  • jean chain gold4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Wallet Chain

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
5.5%of orders come back
“It broke the first day I wore it”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gold Wallet Chain questions

Answered from the same tracked data.