Is gold umbrella profitable to sell on Amazon United States?

The niche generates $259K/yr across 36 tracked products. 90-day search growth is +45.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the gold umbrella niche?

9 brands and 47 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in gold umbrella?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.9%.

When does demand for gold umbrella peak?

Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the gold umbrella niche?

Listings span $9.66–$30.16; the average listing price is $19.86 (sweet spot $15–$100). The average incumbent carries 6,330 reviews — the moat a new listing must climb.

Gold Umbrella

Worth a look

Shows a sweet-spot price point ($19.86 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Avg price

Great$19.86

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good$9.66–$30.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$259K

$259K/yr · 401K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,330.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Is gold umbrella profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gold umbrella is a $259K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

gold umbrella market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $298K–$397K; units × avg price
Conversion rate: 3.3%
Avg BSR: #170
Page quality: 0%
Prime: 97%
Sponsored: 75%
Out of stock: 2.4%
Avg brand age: 44 months
Avg seller age: 163 days

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

totes79%
Repel Umbrella7%
Rain-Mate4%
TUMELLA2%
Totes2%
SY COMPACT2%
Open — no brand owns it (3 brands, 4%)

gold umbrella demand & seasonality

Weekly Amazon search volume, last 101 weeks — +45.2% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top gold umbrella search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

totes umbrella195K/yr +31.1%3.1% conv.
totes umbrella compact42K/yr +92.1%4.5% conv.
tote umbrella28K/yr +62.3%2.9% conv.
totes mini umbrella25K/yr +15.4%2.8% conv.
umbrella totes19K/yr +42.3%3.7% conv.
totes umbrellas11K/yr +113.8%2.5% conv.
totes mini travel umbrella8K/yr +77.2%3.2% conv.
totes umbrellas automatic open and close7K/yr +123.7%3.8% conv.
tote umbrella compact8K/yr +73.6%4.4% conv.
totes travel umbrella7K/yr +56.0%3.6% conv.

All search terms

Top gold umbrella products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Totes Auto Open Reverse Close Windproof Compact Inbrella with UV and Water Repellent Protection Black 46 Canopy

totes$17.484.3★902 rev

totes Automatic Open Close Water-Resistant Travel Folding Umbrella (Black)

totes$21.934.6★300 rev

totes MICRO MINI PURSE MANUAL UMBRELLA-MANY STYLES (Black Square)

totes$20.144.2★439 rev

Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars

Repel Umbrella$23.604.5★109,906 rev