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Gold Stole

Maybe

Search demand grew +199.2% this quarter. But shoppers spend an estimated $35K a year here, so Gold Stole is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$35K/yr24K searches / yr
90-day growth
+199.2%search demand this quarter
Competition
48%top-5 click share · 21 brands · 23 sellers

Flapen Score

Gold Stole against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Stole is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Stole market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Stole 24K times last year and spent an estimated $35K. The top 5 brands take 60% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +199.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+199.2%
Conversion, latest week
10.3%
Market size, estimated
$35Ka year
Top search term
gold stole9K searches a year

02 · Price

A sale here is worth $14.06.

Listings sell for $14.06 on average, from $5.46 to $74.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.06 that is $0 to $1K a year per listing.

Average price
$14.06under the $15 to $100 sweet spot
Price range
$5.46–$74.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #13,747 within Accessories. It carries 872 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#13,747in Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
872per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gold Stole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

23

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

48%

Top 20: 90%

Open market

35%

  • Brand 118%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Search terms

Top Gold Stole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold stole9K/yr
  • gold graduation stole6K/yr
  • gold stole for graduation3K/yr
  • yellow stole3K/yr
  • yellow graduation stole2K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Stole

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Wrinkles”
2.8%of orders come back
“Wrinkle”
A buyer, on “Wrinkles”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gold Stole questions

Answered from the same tracked data.