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Gold Shirt

Maybe

The top 5 products take only 10% of clicks. But returns run at 16.1% of orders, so Gold Shirt is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$200K/yr1.5M searches / yr
90-day growth
-7.3%search demand this quarter
Competition
10%top-5 click share · 96 brands · 138 sellers

Flapen Score

Gold Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Shirt is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Shirt 1.5M times last year and spent an estimated $200K. The top 5 brands take 33% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
0.7%
Market size, estimated
$200Ka year
Peak month
October3.6× the quietest month
Top search term
gold shirt women203K searches a year

02 · Price

A sale here is worth $19.11.

Listings sell for $19.11 on average, from $7.13 to $36.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $19.11 that is $0 to $2K a year per listing.

Average price
$19.11inside the $15 to $100 sweet spot
Price range
$7.13–$36.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
16.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #5,926 within Tanks & Camis. It carries 3,300 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
1.3%
Average rank
#5,926in Tanks & Camis
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
3,300per listing
Listings tracked
245

04 · Newcomers

Amazon counts 4 of last year's 84 launches as successful.

84 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
84
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Gold Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

96 rising

Sellers

138

Top-5 brand share

33%

Top 20: 65%

Top-5 click share

10%

Top 20: 29%

Open market

64%

  • SweatyRocks7%
  • Amazon Essentials7%
  • MakeMeChic7%
  • OYOANGLE5%
  • Sarin Mathews4%
  • Milumia4%

Demand

Gold Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.6×

Search terms

Top Gold Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold shirt women203K/yr
  • gold shirt186K/yr
  • gold tank top115K/yr
  • gold blouses for women147K/yr
  • gold blouse92K/yr
  • gold tank top women72K/yr
  • gold going out top76K/yr
  • gold halter top63K/yr
  • gold crop top68K/yr
  • gold tube top193K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+1.03

Much smaller

Runs large

didnt fit right

Quality-Overall7%+0.26

A little less quality than store bought brands

Poor Quality

Cheap quality

Material Quality6%−0.06

Cheap material

The material is not good

Weird material

Color6%

Didnt like color

Color was off

Not the same color

Advertised Vs Actual Product5%−0.09

Not as described

not like the picture

It doesnt look like the picture

Love

Size-Overall25%+1.03

the fit is accurate

fits exactly as expected

Amazing fit

Color11%

Pretty gold color

Beautiful color

The color is really vibrant

Quality-Overall10%+0.26

Beautiful quality

Good quality tank

It is extremely well made

Soft Feel9%

The material is surprisingly soft

Feels soft

So soft and flattering

Comfort-Overall7%+0.98

Super Comfortable

Light weight very comfortable

comfortable to wear

Return

16.1% Return rate 81% Fixable by listing

Size-Overall43%▆▇████

Much smaller

Runs large

didnt fit right

Color10%█▇▆▇▆▆

Didnt like color

Color was off

Not the same color

Chest Fit9%█▆▆▆▆▅
Length7%▇█████
Material Quality6%█▇██▇▇

Cheap material

The material is not good

Weird material

FAQ

Common Gold Shirt questions

Answered from the same tracked data.