Gold Shawl

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

521K

Growth, 90 days vs prior 90

+20.0%

Conversion, latest week

2.9%

Market size, estimated

$191Ka year

Peak month

October2.6× the quietest month

Top search term

gold shawl138K searches a year

Listings sell for $12.58 on average, from $5.78 to $25.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $12.58 that is $3K to $6K a year per listing.

Average price

$12.58under the $15 to $100 sweet spot

Price range

$5.78–$25.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

12.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #212 within Scarves & Wraps. It carries 2,046 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

99%

Out of stock, average day

1.2%

Average rank

#212in Scarves & Wraps

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,046per listing

Listings tracked

67

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months