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Gold Sequin Dress

Fail

An estimated 23.7% of orders come back, so Gold Sequin Dress is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$56K/yr1.6M searches / yr
90-day growth
-12.4%search demand this quarter
Competition
7%top-5 click share · 160 brands · 245 sellers

Flapen Score

Gold Sequin Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Sequin Dress is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Sequin Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Sequin Dress 1.6M times last year and spent an estimated $56K. The top 5 brands take 25% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
0.1%
Market size, estimated
$56Ka year
Peak month
October2.4× the quietest month
Top search term
gold prom dress263K searches a year

02 · Price

A sale here is worth $57.65.

Listings sell for $57.65 on average, from $8.11 to $139.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $57.65 that is $0 to $6K a year per listing.

Average price
$57.65inside the $15 to $100 sweet spot
Price range
$8.11–$139.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
23.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #4,214 within Dresses. It carries 717 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
72%
Out of stock, average day
5.1%
Average rank
#4,214in Dresses
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
717per listing
Listings tracked
394

04 · Newcomers

7 of last year's 193 launches cleared the first-year sales bar.

193 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
193
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gold Sequin Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

Brands

160 rising

Sellers

245

Top-5 brand share

25%

Top 20: 56%

Top-5 click share

7%

Top 20: 20%

Open market

75%

  • Brand 16%
  • Brand 25%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Gold Sequin Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Gold Sequin Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold prom dress263K/yr
  • gold formal dress for women198K/yr
  • white and gold dress93K/yr
  • gold formal dress121K/yr
  • gold bridesmaid dress92K/yr
  • gold birthday dress85K/yr
  • gold plus size dress67K/yr
  • gold gown70K/yr
  • gold and black dress70K/yr
  • plus size gold dress67K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Sequin Dress

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
23.7%of orders come back
“Dress was too large”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Sequin Dress questions

Answered from the same tracked data.