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Gold Pumps for Women

Fail

An estimated 23.4% of orders come back, so Gold Pumps for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$96K/yr978K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
12%top-5 click share · 30 brands · 45 sellers

Flapen Score

Gold Pumps for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Pumps for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Pumps for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Pumps for Women 978K times last year and spent an estimated $96K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
978K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
0.1%
Market size, estimated
$96Ka year
Peak month
October1.6× the quietest month
Top search term
betsey johnson heels374K searches a year

02 · Price

A sale here is worth $70.29.

Listings sell for $70.29 on average, from $15.79 to $131.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $70.29 that is $0 to $7K a year per listing.

Average price
$70.29inside the $15 to $100 sweet spot
Price range
$15.79–$131.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
23.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #2,042 within Pumps. It carries 1,072 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#2,042in Pumps
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,072per listing
Listings tracked
209

04 · Newcomers

5 of last year's 107 launches cleared the first-year sales bar.

107 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
107
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Gold Pumps for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

45

Top-5 brand share

90%

Top 20: 98%

Top-5 click share

12%

Top 20: 30%

Open market

10%

  • Brand 178%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (24 brands, 10%)

Demand

Gold Pumps for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Gold Pumps for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betsey johnson heels374K/yr
  • betsey johnson sandals98K/yr
  • gold closed toe heels66K/yr
  • gold pumps for women86K/yr
  • betsey johnson sandals for women26K/yr
  • betsey johnson sneakers37K/yr
  • betsey johnson heels for women26K/yr
  • gold closed toe heels for women64K/yr
  • betsy johnson shoes22K/yr
  • gold pointed toe heels31K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Pumps for Women

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
23.4%of orders come back
“Run big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Pumps for Women questions

Answered from the same tracked data.