Gold Pendant
FailBuyers convert on only 0.6% of searches, so Gold Pendant is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $151K/yr635K searches / yr
- 90-day growth
- +7.4%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 19 sellers
Flapen Score
Gold Pendant against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Pendant is stronger. Inside it, weaker.
Market
The Gold Pendant market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Pendant 635K times last year and spent an estimated $151K. The top 5 brands take 78% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 635K
- Growth, 90 days vs prior 90
- +7.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $151Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- gold pendant199K searches a year
02 · Price
A sale here is worth $40.21.
Listings sell for $40.21 on average, from $8.76 to $446.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $40.21 that is $0 to $4K a year per listing.
- Average price
- $40.21inside the $15 to $100 sweet spot
- Price range
- $8.76–$446.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #76,708 within Jewelry. It carries 3,159 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 0.4%
- Average rank
- #76,708in Jewelry
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 3,159per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Gold Pendant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
- Price
- $13.75
- Rating
- 4.4/5
- Reviews
- 13,681
- Age
- 7y ago

Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts
- Price
- $10.40
- Rating
- 4.5/5
- Reviews
- 2,128
- Age
- 2y ago

Barzel 18K Gold Plated Flat Mariner/Marina Chain Necklace With Virgin Mary Guadalupe Charm Pendant 3MM (24)
- Price
- $19.76
- Rating
- 4.5/5
- Reviews
- 2,412
- Age
- 5y ago

MJartoria Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Golden A-Retro Coin-5 in 1 Layered)
- Price
- $13.08
- Rating
- 4.2/5
- Reviews
- 3,459
- Age
- 5y ago

kate spade new york The Color Spark Collection Medallion Pink/Gold One Size
- Price
- $33.67
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
Trending
estimated 90-day click momentum
YSQyuesongqing 14k Gold Plated Nugget Necklace Round Charm Coin Pendant Stainless Steel Rope Chain For Women Men Size M-20mm
- Price
- $25.06
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 6mo ago

Jewlpire 18k Gold Plated Chain Necklace for Women 1.1mm Cable Chains 18K Gold Plated Chain for Women Shiny & Sturdy Womens Chains Necklace 18 Inches
- Price
- $16.14
- Rating
- 4.5/5
- Reviews
- 5,504
- Age
- 3y ago

PicturesOnGold.com Oval w/Diamond Cut Edge Custom Photo Engraved Pendant With Engraving - 14K Solid Yellow Gold 1 x 1-1/4 Inch
- Price
- $446.84
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 2y ago

Poxtex Silver Cross Necklaces for Women Dainty Small Choker Necklace Delicate Minimalist Sterling Silver Cross Pendant Necklace Simple Tiny Cross Jewelry Gift for Mom Daughter
- Price
- $12.06
- Rating
- 4.5/5
- Reviews
- 2,128
- Age
- 2y ago

Barzel Cross Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Italian Cross Pendant (Gold Cross 18)
- Price
- $19.51
- Rating
- 4.4/5
- Reviews
- 3,086
- Age
- 6y ago
Newest
by launch date
YSQyuesongqing 14k Gold Plated Nugget Necklace Round Charm Coin Pendant Stainless Steel Rope Chain For Women Men Size M-20mm
- Price
- $25.06
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 6mo ago

Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry
- Price
- $9.29
- Rating
- 4.8/5
- Reviews
- 412
- Age
- 1y ago

Xikui Rhinestone Necklace Chain 18K Gold Plated Hip Hop Pendant with Cuban Link Width 13MM Length 19.7in(50cm) for Men/Women Ice Out Jewelry Holidays (Halloween Christmas..) Gifts (gold eagle)
- Price
- $14.75
- Rating
- 4.4/5
- Reviews
- 454
- Age
- 1y ago

kate spade new york The Color Spark Collection Medallion Pink/Gold One Size
- Price
- $33.67
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago

Rrdaily Trendy Gold Large Medallion Pendant Necklace for Women Punk Silver Toggle Clasp Chain Choker Necklace Birthday Anniversary Jewelry Gift (Gold)
- Price
- $9.84
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
19
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
18%
- PAVOI28%
- Barzel19%
- Poxtex17%
- kate spade new york8%
- MJartoria6%
- Tewiky4%
Demand
Gold Pendant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Gold Pendant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gold pendant199K/yr
- pendants128K/yr
- medallion necklace for women43K/yr
- large pendant necklace40K/yr
- medallion necklace38K/yr
- gold medallion necklace for women29K/yr
- gold pendants30K/yr
- big pendant necklace18K/yr
- gold plated pendant19K/yr
- gold medallion necklace19K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Pendant
We read the reviews and the return reasons for every product selling here.
“The cross was so small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Pendant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









