Gold Pendant
FailBuyers convert on only 0.6% of searches, so Gold Pendant is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $151K/yr635K searches / yr
- 90-day growth
- +7.4%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 19 sellers
Flapen Score
Gold Pendant against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Pendant is stronger. Inside it, weaker.
Market
The Gold Pendant market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Pendant 635K times last year and spent an estimated $151K. The top 5 brands take 78% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 635K
- Growth, 90 days vs prior 90
- +7.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $151Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- gold pendant199K searches a year
02 · Price
A sale here is worth $40.21.
Listings sell for $40.21 on average, from $8.76 to $446.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $40.21 that is $0 to $4K a year per listing.
- Average price
- $40.21inside the $15 to $100 sweet spot
- Price range
- $8.76–$446.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #76,708 within Jewelry. It carries 3,159 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 0.4%
- Average rank
- #76,708in Jewelry
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 3,159per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Gold Pendant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
19
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- Brand 128%
- Brand 219%
- Brand 317%
- Brand 48%
- Brand 56%
- Brand 64%
Demand
Gold Pendant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Gold Pendant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold pendant199K/yr
- pendants128K/yr
- medallion necklace for women43K/yr
- large pendant necklace40K/yr
- medallion necklace38K/yr
- gold medallion necklace for women29K/yr
- gold pendants30K/yr
- big pendant necklace18K/yr
- gold plated pendant19K/yr
- gold medallion necklace19K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Pendant
We read the reviews and the return reasons for every product selling here.
“The cross was so small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Pendant questions
Answered from the same tracked data.









