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Gold Mask

Maybe

The top 5 brands take only 32% of clicks. But shoppers spend an estimated $22K a year here, so Gold Mask is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$22K/yr117K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
19%top-5 click share · 67 brands · 78 sellers

Flapen Score

Gold Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Mask is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Mask 117K times last year and spent an estimated $22K. The top 5 brands take 32% of clicks. Demand peaks in Apr–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
1.3%
Market size, estimated
$22Ka year
Peak month
October2.0× the quietest month
Top search term
gold mask44K searches a year

02 · Price

A sale here is worth $14.73.

Listings sell for $14.73 on average, from $4.83 to $73.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.73 that is $0 to $1K a year per listing.

Average price
$14.73under the $15 to $100 sweet spot
Price range
$4.83–$73.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #405 within Masks. It carries 1,411 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
5.8%
Average rank
#405in Masks
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,411per listing
Listings tracked
113

04 · Newcomers

1 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gold Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

67 rising

Sellers

78

Top-5 brand share

32%

Top 20: 73%

Top-5 click share

19%

Top 20: 51%

Open market

64%

  • Brand 19%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Gold Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Gold Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold mask44K/yr
  • gold mask masquerade30K/yr
  • yellow masquerade mask7K/yr
  • gold and black masquerade mask8K/yr
  • masquerade mask black and gold7K/yr
  • black and gold mask6K/yr
  • gold mardi gras mask7K/yr
  • gold mask costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Mask

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gold Mask questions

Answered from the same tracked data.