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Gold Heart Necklace

Maybe

Products sell for $32.09 on average, inside the sweet spot. But demand is soft, at -35.5% this quarter, so Gold Heart Necklace is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$586K/yr1.0M searches / yr
90-day growth
-35.5%search demand this quarter
Competition
36%top-5 click share · 39 brands · 69 sellers

Flapen Score

Gold Heart Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Heart Necklace is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Heart Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Heart Necklace 1.0M times last year and spent an estimated $586K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $586K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
1.8%
Market size, estimated
$586Ka year
Peak month
December3.1× the quietest month
Top search term
gold heart necklace209K searches a year

02 · Price

A sale here is worth $32.09.

Listings sell for $32.09 on average, from $5.55 to $245.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $32.09 that is $3K to $8K a year per listing.

Average price
$32.09inside the $15 to $100 sweet spot
Price range
$5.55–$245.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,095 within Pendant Necklaces. It carries 946 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
1.0%
Average rank
#1,095in Pendant Necklaces
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
946per listing
Listings tracked
54

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gold Heart Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$23K$47K$70K$94K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

69

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

36%

Top 20: 69%

Open market

55%

  • SWEETASK13%
  • Swarovski9%
  • U77%
  • Alexandreasjewels7%
  • PAVOI5%
  • Kendra Scott4%

Demand

Gold Heart Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Gold Heart Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold heart necklace209K/yr
  • silver heart necklace114K/yr
  • chunky heart necklace67K/yr
  • heart pendant59K/yr
  • heart pendant necklace64K/yr
  • sterling silver heart necklace57K/yr
  • heart necklace gold54K/yr
  • heart necklace silver51K/yr
  • heart chain necklace36K/yr
  • gold heart necklaces for women33K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Heart Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.14

Too small

Bigger than I expected

Longer than expected

Quality-Overall11%+0.21

Poor quality

Cheaply made

super cheap quality

Durability10%−0.14

broke easily

Broken

Broke a few weeks after received

Chain/Key Quality8%−0.01

Very thin chain

Weak chain returning it asap

Chain is a little short

Value For Money7%+0.56

Looks more expensive

Looks very expensive

Not worth the money

Love

Quality-Overall22%+0.21

well made

Amazing quality

They were good solid quality

Color10%+0.26

Very cute- colors are perfect

Good color

the colors are very vibrant

Value For Money10%+0.56

Great buy for the money

Great Deal

a affordable price

Gifting Purpose9%+1.21

Great Gift

sweet gift

Gift

Chain/Key Quality8%−0.01

Comfortable chain

The chain feels sturdy

Pretty and good chain

Return

4.2% Return rate 67% Fixable by listing

Size-Overall37%▆▇█▇██

Too small

Bigger than I expected

Longer than expected

Quality-Overall10%▇█▇█▇▇

Poor quality

Cheaply made

super cheap quality

Advertised Vs Actual Product7%█▆▇▆▆▆

advertising is extremely misleading

Not like the picture

Not like the pictures at all

Chain/Key Quality7%█▇▆▆▆▄

Very thin chain

Weak chain returning it asap

Chain is a little short

Color6%▆▅▇▆█▆

Colors not accurate

not colors I ordered

its turned colors

FAQ

Common Gold Heart Necklace questions

Answered from the same tracked data.