Skip to content

Gold Cross Pendant

Fail

Buyers convert on only 0.4% of searches, so Gold Cross Pendant is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$45K/yr110K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
47%top-5 click share · 19 brands · 19 sellers

Flapen Score

Gold Cross Pendant against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Cross Pendant is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Cross Pendant market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Cross Pendant 110K times last year and spent an estimated $45K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
0.4%
Market size, estimated
$45Ka year
Peak month
December2.8× the quietest month
Top search term
14k gold cross pendant29K searches a year

02 · Price

A sale here is worth $107.49.

Listings sell for $107.49 on average, from $9.29 to $290.24. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $107.49 that is $0 to $11K a year per listing.

Average price
$107.49above the $15 to $100 sweet spot
Price range
$9.29–$290.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #6,795 within Jewelry. It carries 1,110 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
88%
Out of stock, average day
2.8%
Average rank
#6,795in Jewelry
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,110per listing
Listings tracked
33

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gold Cross Pendant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

23%

  • Brand 121%
  • Brand 214%
  • Brand 313%
  • Brand 413%
  • Brand 512%
  • Brand 64%

Demand

Gold Cross Pendant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Gold Cross Pendant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 14k gold cross pendant29K/yr
  • solid gold cross pendant13K/yr
  • solid gold cross9K/yr
  • 14k solid gold cross necklace for women8K/yr
  • 14k solid gold cross necklace7K/yr
  • 14k cross pendant7K/yr
  • real gold cross pendant5K/yr
  • 10k gold cross necklace6K/yr
  • solid gold cross necklaces for women6K/yr
  • 18k gold cross5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Cross Pendant

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
3.0%of orders come back
“from the photos I was expecting something bigger”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Cross Pendant questions

Answered from the same tracked data.