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Gold Cross Necklaces for Women

Fail

Demand is soft, at -14.0% this quarter, so Gold Cross Necklaces for Women is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$2.3M/yr4.8M searches / yr
90-day growth
-14.0%search demand this quarter
Competition
76%top-5 click share · 11 brands · 23 sellers

Flapen Score

Gold Cross Necklaces for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold Cross Necklaces for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Cross Necklaces for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Cross Necklaces for Women 4.8M times last year and spent an estimated $2.3M. The top 5 brands take 88% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
2.4%
Market size, estimated
$2.3Ma year
Top search term
gold cross necklaces for women824K searches a year

02 · Price

A sale here is worth $20.22.

Listings sell for $20.22 on average, from $8.77 to $76.09. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $20.22 that is $51K to $61K a year per listing.

Average price
$20.22inside the $15 to $100 sweet spot
Price range
$8.77–$76.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
$51K–$61K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,308 within Pendant Necklaces. It carries 2,112 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,308in Pendant Necklaces
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,112per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gold Cross Necklaces for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

23

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • Brand 139%
  • Brand 232%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Gold Cross Necklaces for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.8× · 9 of 12 months tracked

Search terms

Top Gold Cross Necklaces for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold cross necklaces for women824K/yr
  • gold cross necklace502K/yr
  • silver cross necklaces for women430K/yr
  • cross pendant288K/yr
  • sterling silver cross necklace227K/yr
  • silver cross necklace252K/yr
  • gold cross192K/yr
  • cross necklace for girls253K/yr
  • gold cross pendant148K/yr
  • sterling silver cross necklaces for women214K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Cross Necklaces for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.6%of orders come back
“The cross is a lot smaller than I thought it would be”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Cross Necklaces for Women questions

Answered from the same tracked data.