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Gold and Silver Bracelet

Maybe

The top 5 brands take only 49% of clicks. But buyers convert on only 1.5% of searches, so Gold and Silver Bracelet is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$84K/yr374K searches / yr
90-day growth
+26.3%search demand this quarter
Competition
31%top-5 click share · 45 brands · 50 sellers

Flapen Score

Gold and Silver Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold and Silver Bracelet is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold and Silver Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Gold and Silver Bracelet 374K times last year and spent an estimated $84K. The top 5 brands take 49% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
+26.3%
Conversion, latest week
1.5%
Market size, estimated
$84Ka year
Peak month
July2.7× the quietest month
Top search term
mixed metal jewelry101K searches a year

02 · Price

A sale here is worth $15.56.

Listings sell for $15.56 on average, from $4.70 to $113.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.56 that is $0 to $2K a year per listing.

Average price
$15.56inside the $15 to $100 sweet spot
Price range
$4.70–$113.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #386 within Bracelets. It carries 1,999 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#386in Bracelets
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,999per listing
Listings tracked
64

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gold and Silver Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

50

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

31%

Top 20: 70%

Open market

44%

  • Impurain13%
  • ACLOKOO12%
  • PAVOI11%
  • NOKMIT7%
  • Gokeey7%
  • SHINUS BOHO7%

Demand

Gold and Silver Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Gold and Silver Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mixed metal jewelry101K/yr
  • gold and silver bracelet37K/yr
  • mixed metal bracelet stack25K/yr
  • two toned jewelry19K/yr
  • silver and gold bracelets for women22K/yr
  • gold and silver bracelets16K/yr
  • silver and gold bracelet stack10K/yr
  • silver and gold bangles11K/yr
  • silver and gold bracelets12K/yr
  • mixed metal bracelets9K/yr

Reviews and returns

What reviews say buyers love and hate about Gold and Silver Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.18

I doesnt last

Broke first day

Broken

Size-Overall13%−0.06

it was tight

Ran small

Size too big

Quality-Overall13%+0.77

Cheap low quality

Low quality

Looks super low quality

Color6%−0.03

Way too yellow

Appears cheap in color

Wrong Color

Fastener Quality5%−0.09

Clasp is not good

Clasp issues

the clasp does not work

Love

Quality-Overall22%+0.77

Excellent Quality

Good quality jewelry

Great quality earrings

Value For Money12%+1.59

Great buy for the money

Great deal

Great buy

Size-Overall9%−0.06

the fit description is accurate

fits perfectly because its easily adjustable

Fit well

Color7%−0.03

color is pretty

Color

Pretty gold color

Durability5%−0.18

durable with a great shine

Material they are made from seems to be durable

They are durable

Return

3.8% Return rate 72% Fixable by listing

Size-Overall32%████▇▇

it was tight

Ran small

Size too big

Wrist Fit17%██▇▇██

A little too big for my wrist

tight in my wrist

Too Small wrist wise

Quality-Overall9%▇▇▇▇██

Cheap low quality

Low quality

Looks super low quality

Advertised Vs Actual Product7%▆▅▇▇█▆

Description is inaccurate

False advertisement

False advertising

Metal Authenticity6%▇██▆▇█

No one could ever tell they are not real gold

Gold was too gold

doesnt go silver

FAQ

Common Gold and Silver Bracelet questions

Answered from the same tracked data.