- Flapen Score
- 31 / 100Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 4531
- Market size
- $132K/yr2.6M searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 16 sellers
Flapen Score
Gold against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gold is stronger. Inside it, weaker.
Market
The Gold market on Amazon at a glance
Shoppers on Amazon United States searched for Gold 2.6M times last year and spent an estimated $132K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $132Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- gold2.3M searches a year
02 · Price
A sale here is worth $64.28.
Listings sell for $64.28 on average, from $13.07 to $223.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $64.28 that is $6K to $16K a year per listing.
- Average price
- $64.28inside the $15 to $100 sweet spot
- Price range
- $13.07–$223.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$16K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #152 within Bracelets. It carries 5,078 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #152in Bracelets
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 5,078per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Gold products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
11%
- Brand 150%
- Brand 211%
- Brand 39%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (3 brands, 11%)
Demand
Gold search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Gold search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold2.3M/yr
- oro138K/yr
- real gold100K/yr
- dorado14K/yr
- golds11K/yr
- gold a10K/yr
- gold real4K/yr
- gold3K/yr
- gold.2K/yr
- gpld2K/yr
Reviews and returns
What reviews say buyers love and hate about Gold
We read the reviews and the return reasons for every product selling here.
“Size bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold questions
Answered from the same tracked data.









