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Gojo Wig

Fail

Shoppers spend an estimated $34K a year here, so Gojo Wig is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$34K/yr49K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
69%top-5 click share · 19 brands · 21 sellers

Flapen Score

Gojo Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gojo Wig is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gojo Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Gojo Wig 49K times last year and spent an estimated $34K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
3.5%
Market size, estimated
$34Ka year
Peak month
October11.9× the quietest month
Top search term
gojo wig45K searches a year

02 · Price

A sale here is worth $20.13.

Listings sell for $20.13 on average, from $11.26 to $47.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.13 that is $0 to $2K a year per listing.

Average price
$20.13inside the $15 to $100 sweet spot
Price range
$11.26–$47.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #755 within Wigs. It carries 541 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
3.4%
Average rank
#755in Wigs
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
541per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Gojo Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

27%

  • Brand 119%
  • Brand 217%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 64%

Demand

Gojo Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 11.9×

Reviews and returns

What reviews say buyers love and hate about Gojo Wig

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Wig/Artificial Hair Quality”
14%of negative reviews mention “Size-Overall”
7.2%of orders come back
“this does not fit me”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Gojo Wig questions

Answered from the same tracked data.