Going Out Tops for Women

Shoppers searched for this 22.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

22.0M

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

0.4%

Market size, estimated

$1.7Ma year

Peak month

September1.5× the quietest month

Top search term

going out tops for women7.1M searches a year

Listings sell for $17.38 on average, from $6.79 to $34.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 250 to 500 of them. At $17.38 that is $4K to $9K a year per listing.

Average price

$17.38inside the $15 to $100 sweet spot

Price range

$6.79–$34.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

8.7%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #832 within Tanks & Camis. It carries 904 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#832in Tanks & Camis

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

904per listing

Listings tracked

232

95 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 9 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

95

Successful launches

48Amazon's first-year sales bar

Average brand age

9 months