Going Out Purse

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

1.1%

Market size, estimated

$56Ka year

Peak month

August1.5× the quietest month

Top search term

going out purse104K searches a year

Listings sell for $21.78 on average, from $11.22 to $32.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.78 that is $0 to $2K a year per listing.

Average price

$21.78inside the $15 to $100 sweet spot

Price range

$11.22–$32.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #251 within Hobo Bags. It carries 633 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#251in Hobo Bags

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

633per listing

Listings tracked

44

16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

9Amazon's first-year sales bar

Average brand age

30 months