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Godzilla Costume

Fail

Buyers convert on only 0.4% of searches, so Godzilla Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$64K/yr356K searches / yr
90-day growth
+39.8%search demand this quarter
Competition
59%top-5 click share · 13 brands · 40 sellers

Flapen Score

Godzilla Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Godzilla Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Godzilla Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Godzilla Costume 356K times last year and spent an estimated $64K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
+39.8%
Conversion, latest week
0.4%
Market size, estimated
$64Ka year
Top search term
godzilla costume135K searches a year

02 · Price

A sale here is worth $44.68.

Listings sell for $44.68 on average, from $10.31 to $104.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $44.68 that is $0 to $4K a year per listing.

Average price
$44.68inside the $15 to $100 sweet spot
Price range
$10.31–$104.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 44.3% of listings are out of stock. The average listing ranks #15,479 within Boys. It carries 127 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
86%
Out of stock, average day
44.3%
Average rank
#15,479in Boys
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Godzilla Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

40

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

10%

  • Brand 138%
  • Brand 231%
  • Brand 310%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 10%)

Demand

Godzilla Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 21.2× · 10 of 12 months tracked

Search terms

Top Godzilla Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • godzilla costume135K/yr
  • godzilla costume for kids102K/yr
  • godzilla suit8K/yr
  • godzilla costumes9K/yr
  • godzilla inflatable costume12K/yr
  • godzilla inflatable8K/yr
  • godzilla costume kids16K/yr
  • inflatable godzilla6K/yr
  • kids godzilla costume17K/yr
  • inflatable godzilla costume10K/yr

Reviews and returns

What reviews say buyers love and hate about Godzilla Costume

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Size-Overall”
4.0%of orders come back
“to tight for me”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Godzilla Costume questions

Answered from the same tracked data.