Goat Hat

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

0.5%

Market size, estimated

$222Ka year

Peak month

June9.6× the quietest month

Top search term

goorin bros hats459K searches a year

Listings sell for $35.62 on average, from $13.64 to $94.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $35.62 that is $0 to $4K a year per listing.

Average price

$35.62inside the $15 to $100 sweet spot

Price range

$13.64–$94.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.5%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 48.4% of listings are out of stock. The average listing ranks #18,203 within Baseball Caps. It carries 5,359 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

93%

Out of stock, average day

48.4%

Average rank

#18,203in Baseball Caps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,359per listing

Listings tracked

88

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months