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Glinda Wig

Fail

Demand is soft, at -41.6% this quarter, so Glinda Wig is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$30K/yr83K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
55%top-5 click share · 19 brands · 30 sellers

Flapen Score

Glinda Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Glinda Wig is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glinda Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Glinda Wig 83K times last year and spent an estimated $30K. The top 5 brands take 63% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
1.6%
Market size, estimated
$30Ka year
Top search term
glinda wig63K searches a year

02 · Price

A sale here is worth $22.32.

Listings sell for $22.32 on average, from $4.20 to $46.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.32 that is $0 to $2K a year per listing.

Average price
$22.32inside the $15 to $100 sweet spot
Price range
$4.20–$46.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #1,015 within Wigs. It carries 2,226 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
10.0%
Average rank
#1,015in Wigs
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
2,226per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Glinda Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

30

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

31%

  • Brand 125%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Glinda Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 46.2× · 9 of 12 months tracked

Search terms

Top Glinda Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glinda wig63K/yr
  • glenda wig4K/yr
  • blonde glinda wig5K/yr
  • glinda wig adult7K/yr
  • blonde wig glinda4K/yr

Reviews and returns

What reviews say buyers love and hate about Glinda Wig

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Wig/Artificial Hair Quality”
29%of negative reviews mention “Size-Overall”
5.3%of orders come back
“it's also longer than it is in the photos”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glinda Wig questions

Answered from the same tracked data.