Skip to content

Gladius

Fail

Buyers convert on only 0.8% of searches, so Gladius is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$131K/yr171K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
36%top-5 click share · 28 brands · 77 sellers

Flapen Score

Gladius against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gladius is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gladius market on Amazon at a glance

Shoppers on Amazon United States searched for Gladius 171K times last year and spent an estimated $131K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
0.8%
Market size, estimated
$131Ka year
Peak month
December2.4× the quietest month
Top search term
gladius sword41K searches a year

02 · Price

A sale here is worth $90.90.

Listings sell for $90.90 on average, from $16.11 to $529.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $90.90 that is $0 to $9K a year per listing.

Average price
$90.90inside the $15 to $100 sweet spot
Price range
$16.11–$529.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,421 within Props. It carries 172 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
70%
Out of stock, average day
8.0%
Average rank
#1,421in Props
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
172per listing
Listings tracked
43

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Gladius products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

28 rising

Sellers

77

Est. top-5 brand share

56%

Top 20: 94%

Est. top-5 click share

36%

Top 20: 78%

Open market

37%

  • United Cutlery15%
  • Cold Steel13%
  • SZCO13%
  • Sword fort8%
  • Wuu Jau7%
  • Unique Blades7%

Demand

Gladius search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Gladius search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gladius sword41K/yr
  • gladius40K/yr
  • roman sword31K/yr
  • gladiator sword20K/yr
  • roman gladius sword11K/yr
  • cold steel gladius7K/yr
  • roman gladius9K/yr
  • cold steel gladius machete4K/yr
  • gladius machete5K/yr
  • swords roman3K/yr

Reviews and returns

What reviews say buyers love and hate about Gladius

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Sharpness”
11%of negative reviews mention “Advertised Vs Actual Product”
5.2%of orders come back
“just misrepresented”
A buyer, on “Advertised Vs Actual Product”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gladius questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data