Is gladius profitable to sell on Amazon United States?

The niche generates $131K/yr across 43 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (44/100).

How competitive is the gladius niche?

28 brands and 77 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in gladius?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Rusts/Corrodes. The return rate is 5.2% — above our launch gate.

When does demand for gladius peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the gladius niche?

Listings span $16.11–$529.71; the average listing price is $90.90 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.

Gladius

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Review moat

Great171.77

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Great$90.90

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$131K

$131K/yr · 171K searches

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Price range

Bad$16.11–$529.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns High Price

Is gladius profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gladius is a $131K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

gladius market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $136K–$182K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,421
Page quality: 0%
Prime: 70%
Sponsored: 60%
Out of stock: 8.0%
Avg brand age: 55 months
Avg seller age: 181 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

36%

Top 20: 78%

Open market

37%

United Cutlery15%
Cold Steel13%
SZCO13%
Sword fort8%
Wuu Jau7%
Unique Blades7%

gladius demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top gladius search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gladius sword41K/yr -1.3%0.6% conv.
gladius40K/yr -11.9%0.4% conv.
roman sword31K/yr -24.2%1.0% conv.
gladiator sword20K/yr -18.6%1.1% conv.
roman gladius sword11K/yr -17.1%0.8% conv.
cold steel gladius7K/yr +7.7%0.8% conv.
roman gladius9K/yr -9.4%0.8% conv.
cold steel gladius machete4K/yr +35.7%0.5% conv.
gladius machete5K/yr -14.9%0.4% conv.
swords roman3K/yr -63.1%0.3% conv.

All search terms

Top gladius products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

United Cutlery$47.614.5★864 rev

Wuu Jau L-708 Roman Gladiator Sword 31 Black

Wuu Jau$54.294.5★250 rev

Fort Real Damascus Steel Sword Custom & Personalized Medieval Knight Arming Sword with Scabbard

Sword fort$67.744.5★82 rev

Sheffield STAK 11805 Meridius Sword 25 Tactical Sword for Hunting Gifts for Men Brush Clearing Tactical Machete 18 Double Edge Blade Sheath Included

Sheffield$38.994.8★19 rev

Cold Steel Training Sword - Made of High-Impact Polypropylene

Cold Steel$30.624.7★355 rev

Newest

by launch date

UNIQUE BLADES 27 INCH Roman Gladius Sword Full-Tang High Carbon Steel Blade Battle Ready Military Replica with Sheath Historical Legionary Short Sword for Reenactment LARP and Display

Unique Blades$118.640 rev

5mo ago

MedievalDepot Ancient Roman Legionary Gladius Sword - Overall 29 1095 Carbon Steel Blade Full Tang

MedievalDepot$197.370 rev

9mo ago

Sheffield STAK 11805 Meridius Sword 25 Tactical Sword for Hunting Gifts for Men Brush Clearing Tactical Machete 18 Double Edge Blade Sheath Included

Sheffield$38.9919 rev

1y ago

SZCO 24 Gladius Sword - Roman Gladius Sword Real Tactical Machete with Nylon Sheath Double-Edged Full Tang Combat Gladius with Black Oxide Finish Gladiator Sword for Survival and Camping

SZCO$29.974 rev

1y ago

17 Western Gladius Roman Sword Metal Red and Steel Short Style

Heartcos$38.868 rev

2y ago

What reviews say buyers love and hate about gladius

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness16%

“very happy with my sword it arrived fast sharp”

Quality-Overall15%

“Perfect quality & beautiful blade”

Smell10%

“Awesome Fragrance for Men”

Weight Light7%

“Lighter and faster in the hand than the Cold Steel Gladius”

Value For Money7%

“All and all, great item for the value”

Design-Overall7%

“aesthetic”

Advertised Vs Actual Product6%

“Exceeded expectations”

Size-Overall4%

“perfect size”

Durability4%

“The stainless steel seems durable”

Leather Quality3%

“It is beautifully made, real leather, stunning steel”

What buyers complain about

Advertised Vs Actual Product11%

“just misrepresented”

Quality-Overall9%

“Cheap”

Rusts/Corrodes8%

“Very Disappointed, was already rusted on the Handle, and Handle was separating”

Durability8%

“it would fall apart at the hilt however”

Size-Overall7%

“The product was pictured a lot larger than the item when received”

Grip6%

“Loose grip”

Material Quality6%

“Cheap plastic”

Display-Overall6%

“Display only”

Handle Quality5%

“the handle is crap it's cut me a couple of times The brass inlays are very sharp they're not smooth over there's no lacquer on the handle it's cool to look at on a wall”

Strength5%

“The projection is weak”

Top return reasons

Size-Overall55%

Material Quality7%

Quality-Overall6%

Advertised Vs Actual Product5%

Value For Money4%

Defective Material/Parts3%

Sharpness3%

Strength3%

Handle Quality2%

Weight Heavy1%

Common gladius questions

Is gladius profitable to sell on Amazon United States?: The niche generates $131K/yr across 43 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (44/100).
How competitive is the gladius niche?: 28 brands and 77 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in gladius?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Rusts/Corrodes. The return rate is 5.2% — above our launch gate.
When does demand for gladius peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the gladius niche?: Listings span $16.11–$529.71; the average listing price is $90.90 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.