Girls Winter Hat

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

-91.8%

Conversion, latest week

0.6%

Market size, estimated

$36Ka year

Peak month

December65.8× the quietest month

Top search term

girls winter hat134K searches a year

Listings sell for $13.54 on average, from $5.94 to $28.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.54 that is $1K to $3K a year per listing.

Average price

$13.54under the $15 to $100 sweet spot

Price range

$5.94–$28.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

4.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #242 within Accessories. It carries 3,423 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#242in Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

3,423per listing

Listings tracked

93

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months