Girls Winter Coats
Skip itSoft demand (-73.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$28.95avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$9.94–$65.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,890.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$204K$204K/yr · 3.2M searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.0%90-day search growth — must beat 0% to launch
Is girls winter coats profitable on Amazon?
According to Flapen's Amazon United States niche tracking, girls winter coats is a $204K/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
girls winter coats market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $362K–$434K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #552
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 16.4%
- Avg brand age
- 39 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
80
Top-5 brand share
42%
Top 20: 83%
Top-5 click share
14%
Top 20: 32%
Open market
51%
- The Children's Place12%
- Columbia8%
- Eddie Bauer8%
- Amazon Essentials8%
- SOBAPRA7%
- Reebok6%
girls winter coats demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.7×
Top girls winter coats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- girls jacket305K/yr
- jackets for girls255K/yr
- girls outerwear jackets & coats181K/yr
- jacket for girls92K/yr
- girls winter coat724K/yr
- girls jackets size 10-12108K/yr
- girls jackets109K/yr
- girl jacket66K/yr
- abrigos para nias80K/yr
- kids jackets girls79K/yr
Top girls winter coats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOBAPRA Kids Waterproof Ski Jacket Warm Winter Coat Boys and Girls Fleece Lined Hooded Rain Jacket
SOBAPRA$32.784.7★98 rev
Columbia Baby Girls Benton Springs Fleece Jacket Grape Gum Small
Columbia$25.184.8★19,528 rev
WELAKEN Jacket for Girls Kids & Toddler Girls Heart Rain II Little GirlsWaterproof
WELAKEN$22.484.7★1,981 rev
Eddie Bauer Girls Quest Plush High Pile Faux Sherpa Hooded Jacket Teal Small
Eddie Bauer$25.884.9★154 rev
The Childrens Place girls Basic Denim Jacket Azure Wash Medium US
The Children's Place$18.804.8★13,202 rev
Newest
by launch date
PATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y
PATPAT$27.0445 rev
Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium
Columbia$30.3249 rev
The Childrens Place girls Basic Denim Jacket Azure Wash Medium US
The Children's Place$18.8013,202 rev
Spyder Girls Windbreaker Jacket - Lightweight Insulated Water and Wind Resistant Jackets for Girls Zip Up Kids Outerwear Coat Size 5-6 Ash Blue
Spyder$22.5450 rev
MGEOY Girls Rain Jacket Lightweight Waterproof Hooded Fleece Lined Raincoat Windbreakers for Kids Lavender Purple 7/8
MGEOY$32.325,493 rev
Trending
90-day click momentumPATPAT Girls Basic Denim Jacket with Flap Pocket Button Blue9-10Y
PATPAT$27.044.5★
Amazon Essentials Girls Fleece Zip-Up Hooded Sweatshirt with Lined Hood and Rib Knit Detail Bright Pink Medium
Amazon Essentials$12.854.7★
Columbia Youth Girls Switchback II Rain Jacket Lavender Pearl Medium
Columbia$30.324.4★
Spyder Girls Windbreaker Jacket - Lightweight Insulated Water and Wind Resistant Jackets for Girls Zip Up Kids Outerwear Coat Size 5-6 Ash Blue
Spyder$22.544.7★
The Childrens Place Girls Water and Wind Resistant Hooded Zip Front Puffer Jacket Microfleece Lined Metallic Silver Large
The Children's Place$22.974.5★
What reviews say buyers love and hate about girls winter coats
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“Cozy and warm”
“Good quality”
“The pink color is gorgeous”
“Super comfortable”
“Good for price”
“Lightweight”
“Excellent and quality perfect to have in vehicle for all weather”
“Great and Durable”
“The fabric is soft”
What buyers complain about
“Doesnt fit”
“it fell apart”
“the zipper broke”
“I thought it would be thicker and warmer”
“Too thin”
“The outter material is either of low quality or the stitching is faulty”
“The outter material is either of low quality or the stitching is faulty”
“These coats aren't made of good quality”
“Pockets came filled with dirty tissues”
“Not waterproof”
Top return reasons
Common girls winter coats questions
- Is girls winter coats profitable to sell on Amazon United States?
- The niche generates $204K/yr across 198 tracked products. 8 of 96 products launched in the last 360 days are still selling. 90-day search growth is -73.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the girls winter coats niche?
- 58 brands and 80 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in girls winter coats?
- Top complaints mined from reviews: Size-Overall, Durability, Zipper Quality. The return rate is 8.6% — above our launch gate.
- When does demand for girls winter coats peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 19.7× the quietest.
- What does it cost to enter the girls winter coats niche?
- Listings span $9.94–$65.97; the average listing price is $28.95 (sweet spot $15–$100). The average incumbent carries 1,891 reviews — the moat a new listing must climb.