Girls Winter Coats

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-73.0%

Conversion, latest week

0.2%

Market size, estimated

$204Ka year

Peak month

November19.7× the quietest month

Top search term

girls jacket305K searches a year

Listings sell for $28.95 on average, from $9.94 to $65.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $28.95 that is $0 to $3K a year per listing.

Average price

$28.95inside the $15 to $100 sweet spot

Price range

$9.94–$65.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #552 within Jackets & Coats. It carries 1,891 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

16.4%

Average rank

#552in Jackets & Coats

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,891per listing

Listings tracked

198

96 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

96

Successful launches

8Amazon's first-year sales bar

Average brand age

39 months