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Girls Windbreaker Jacket

Fail

Shoppers spend an estimated $41K a year here, so Girls Windbreaker Jacket is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$41K/yr171K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
14%top-5 click share · 58 brands · 101 sellers

Flapen Score

Girls Windbreaker Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Windbreaker Jacket is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Windbreaker Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Windbreaker Jacket 171K times last year and spent an estimated $41K. The top 5 brands take 55% of clicks. Demand peaks in Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
0.9%
Market size, estimated
$41Ka year
Peak month
September4.0× the quietest month
Top search term
girls windbreaker jacket40K searches a year

02 · Price

A sale here is worth $25.25.

Listings sell for $25.25 on average, from $8.10 to $79.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.25 that is $0 to $3K a year per listing.

Average price
$25.25inside the $15 to $100 sweet spot
Price range
$8.10–$79.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #93 within Jackets & Coats. It carries 1,461 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#93in Jackets & Coats
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,461per listing
Listings tracked
188

04 · Newcomers

7 of last year's 55 launches cleared the first-year sales bar.

55 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
55
Successful launches
7Amazon's first-year sales bar
Average brand age
46 months

Products

Top Girls Windbreaker Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

58 rising

Sellers

101

Top-5 brand share

55%

Top 20: 84%

Top-5 click share

14%

Top 20: 37%

Open market

42%

  • Brand 122%
  • Brand 216%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Girls Windbreaker Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.0×

Search terms

Top Girls Windbreaker Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls windbreaker jacket40K/yr
  • girls rain jacket size 14-1614K/yr
  • 5t rain jacket girls16K/yr
  • girls rain jacket size 811K/yr
  • girls windbreaker10K/yr
  • girls raincoats size 7-813K/yr
  • girls lightweight rain jacket9K/yr
  • girls raincoat size 14-166K/yr
  • rain jacket girls 14-165K/yr
  • girls rain jacket size 67K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Windbreaker Jacket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
7.1%of orders come back
“Runs big”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Girls Windbreaker Jacket questions

Answered from the same tracked data.