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Girls White Shirt

Maybe

The top 5 products take only 33% of clicks. But returns run at 4.9% of orders, so Girls White Shirt is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$223K/yr780K searches / yr
90-day growth
+50.5%search demand this quarter
Competition
33%top-5 click share · 28 brands · 56 sellers

Flapen Score

Girls White Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls White Shirt is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls White Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Girls White Shirt 780K times last year and spent an estimated $223K. The top 5 brands take 68% of clicks. Demand peaks in May–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 780K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
780K
Growth, 90 days vs prior 90
+50.5%
Conversion, latest week
3.0%
Market size, estimated
$223Ka year
Peak month
May2.5× the quietest month
Top search term
girls white shirt139K searches a year

02 · Price

A sale here is worth $9.39.

Listings sell for $9.39 on average, from $6.13 to $24.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.39 that is $2K to $5K a year per listing.

Average price
$9.39under the $15 to $100 sweet spot
Price range
$6.13–$24.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #232 within Tops, Tees & Blouses. It carries 1,302 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#232in Tops, Tees & Blouses
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,302per listing
Listings tracked
86

04 · Newcomers

Amazon counts 4 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Girls White Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$4K$9K$13K$18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

56

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

33%

Top 20: 58%

Open market

29%

  • Haloumoning21%
  • ZDC18%
  • KEREDA15%
  • PATPAT10%
  • The Children's Place4%
  • Gildan3%

Demand

Girls White Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Girls White Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls white shirt139K/yr
  • white shirt girls133K/yr
  • girls white t shirt64K/yr
  • white tshirt for girls47K/yr
  • girls white blouse51K/yr
  • white blouse for girls46K/yr
  • girls white tshirt29K/yr
  • white t shirts for girls24K/yr
  • girls white top36K/yr
  • girls white dress shirt31K/yr

Reviews and returns

What reviews say buyers love and hate about Girls White Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.60

It is a little more tight than I would like it

did get a size bigger

Size runs small

Transparency7%−0.05

WOW it is completely see through

see through

white tee is see through

Color6%−0.04

Perhaps another color would be better

Looks yellow not white

Sent me the wrong color

Advertised Vs Actual Product5%−0.04

False advertising

Not as described

the listing is misleading

Thickness4%

I gave it 4 stars because the fabric is a little thicker than we expected

Super thin and see through

thin shirt

Love

Size-Overall32%+0.60

The size fits like a glove

Fit great

Fit was as expected

Quality-Overall12%+0.77

Good Quality shirt

It is decently well made

Good Quality

Soft Feel11%

I love the soft cotton

Very soft

The material is soft

Comfort-Overall7%+0.75

Very comfortable

Comfortable, relaxing fit to the body

comfortable for anytime wear

Value For Money6%+0.54

the price is good

Great deal

Worth it

Return

4.9% Return rate 70% Fixable by listing

Size-Overall53%▇▇▇███

It is a little more tight than I would like it

did get a size bigger

Size runs small

Length8%██▇▇█▇
Material Quality8%█▇█▇▇▇

it feels like cheap synthetic material

These are not cotton

But the materials too thin

Thin5%▇▆█▆▆▅

Thin Fabric

Transparency4%█▇█▆▅▅

WOW it is completely see through

see through

white tee is see through

FAQ

Common Girls White Shirt questions

Answered from the same tracked data.