Girls Wallet

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

1.2%

Market size, estimated

$139Ka year

Peak month

December2.9× the quietest month

Top search term

girls wallet261K searches a year

Listings sell for $10.20 on average, from $5.82 to $17.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.20 that is $3K to $5K a year per listing.

Average price

$10.20under the $15 to $100 sweet spot

Price range

$5.82–$17.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #2,441 within Accessories. It carries 912 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#2,441in Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

912per listing

Listings tracked

46

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months