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Girls Vest

Fail

Demand is soft, at -64.7% this quarter, so Girls Vest is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$29K/yr410K searches / yr
90-day growth
-64.7%search demand this quarter
Competition
12%top-5 click share · 76 brands · 90 sellers

Flapen Score

Girls Vest against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Vest is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Vest 410K times last year and spent an estimated $29K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-64.7%
Conversion, latest week
0.3%
Market size, estimated
$29Ka year
Peak month
December17.7× the quietest month
Top search term
girls vest94K searches a year

02 · Price

A sale here is worth $21.34.

Listings sell for $21.34 on average, from $5.16 to $94.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.34 that is $0 to $2K a year per listing.

Average price
$21.34inside the $15 to $100 sweet spot
Price range
$5.16–$94.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #2,616 within Jackets & Coats. It carries 1,454 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
27.6%
Average rank
#2,616in Jackets & Coats
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,454per listing
Listings tracked
226

04 · Newcomers

2 of last year's 62 launches cleared the first-year sales bar.

62 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
62
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Girls Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

76 rising

Sellers

90

Top-5 brand share

39%

Top 20: 72%

Top-5 click share

12%

Top 20: 40%

Open market

58%

  • Brand 116%
  • Brand 29%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Girls Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×

Search terms

Top Girls Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls vest94K/yr
  • vest for girls31K/yr
  • girls puffer vest71K/yr
  • kids puffer vest33K/yr
  • girl vest17K/yr
  • chalecos para nias9K/yr
  • girls black vest15K/yr
  • puffer vest kids19K/yr
  • kids vest girls18K/yr
  • black vest girls8K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Vest

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
7.7%of orders come back
“Runs large”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Girls Vest questions

Answered from the same tracked data.