Girls Turtleneck Long Sleeve
Skip itSoft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great183.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good$7.57–$34.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.9%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 194K searches
Growth
Bad-85.2%90-day search growth — must beat 0% to launch
Is girls turtleneck long sleeve profitable on Amazon?
According to Flapen's Amazon United States niche tracking, girls turtleneck long sleeve is a $15K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
girls turtleneck long sleeve market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$56K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,430
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 8.6%
- Avg brand age
- 34 months
- Avg seller age
- 195 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
23
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
37%
Top 20: 67%
Open market
25%
- LessonZoo28%
- HASMES19%
- Haloumoning10%
- Amazon Essentials9%
- ZDC6%
- Lilax4%
girls turtleneck long sleeve demand & seasonality
Weekly Amazon search volume, last 104 weeks — -85.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 41.2×
Top girls turtleneck long sleeve search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- girls turtleneck40K/yr
- white turtleneck girls37K/yr
- girls white turtleneck30K/yr
- turtle neck for girls7K/yr
- kids white turtleneck11K/yr
- girls turtle neck5K/yr
- girls mock neck5K/yr
- white turtleneck kids4K/yr
- girl turtleneck5K/yr
- turtleneck girls4K/yr
Top girls turtleneck long sleeve products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HASMES Girls Long Sleeve Shirt Kids Turtleneck Athletic T-Shirt Sports Activewear Yoga for Teens(Age 7-14) White
HASMES$14.344.4★185 rev
Girls Long Sleeve Mock Neck Pullover Tops Kids Fall Winter Basic Tops Active Layer Shirts 5-14 Years White
Haloumoning$9.364.6★152 rev
Amazon Essentials Girls Slim Fit Cotton Stretch Turtleneck T-Shirt Pack of 2 Oatmeal Heather/Mauve Large
Amazon Essentials$13.604.6★122 rev
ZDC Girls Long Sleeve Mock Neck Athletic Shirts Lightweight Yoga Tops Kids Fall Winter Layer Shirts 5-14 Years White
ZDC$8.344.7★30 rev
HASMES Girls Long Sleeve Shirt Kids Turtleneck Athletic T-Shirt Sports Activewear Yoga for Teens(Age 7-14) White
HASMES$14.104.4★185 rev
Newest
by launch date
Perfashion White Mock Turtleneck Tank Top Girls Size 10 12 Cute Crop Sleeveless Shirts Kids Ribbed Outfits
Perfashion$19.3913 rev
LessonZoo 3 Pack Girls Shirts Short Sleeve Mock Turtleneck Cotton Cute Lettuce Trim Summer Tops 5-14Y Kids Clothes(Black White Brown 5-6 Years)
LessonZoo$23.9529 rev
LessonZoo 3 Pack Girls Tank Tops Sleeveless Ribbed Ruffle Slim Fit Lettuce Trim Tops Casual Mock Turtleneck Under Shirts(White Light Mixed Gray Black 7-8 Years)
LessonZoo$25.0531 rev
ZDC Girls Long Sleeve Mock Neck Athletic Shirts Lightweight Yoga Tops Kids Fall Winter Layer Shirts 5-14 Years White
ZDC$8.3430 rev
LessonZoo 3 Pack Girls Ribbed Long Sleeve Shirts Cotton Mock Turtleneck Tops Tag Free Knit Base Layer Tee Casual Undershirts(Cream Light Purple Light Green 5-6 Years)
LessonZoo$34.3925 rev
Trending
90-day click momentum
LessonZoo 3 Pack Girls Turtleneck Long Sleeve Pullover T-Shirt Soft Warm Stretch Kids Basic Turtle Neck Tops for Girls(Pink White Black 7-8 Years)
LessonZoo$28.284.4★
LessonZoo 3 Pack Girls Tank Tops Sleeveless Ribbed Ruffle Slim Fit Lettuce Trim Tops Casual Mock Turtleneck Under Shirts(White Light Mixed Gray Black 7-8 Years)
LessonZoo$25.054.8★
LessonZoo 3 Pack Girls Ribbed Long Sleeve Shirts Cotton Mock Turtleneck Tops Tag Free Knit Base Layer Tee Casual Undershirts(Cream Light Purple Light Green 5-6 Years)
LessonZoo$34.394.2★
Perfashion White Mock Turtleneck Tank Top Girls Size 10 12 Cute Crop Sleeveless Shirts Kids Ribbed Outfits
Perfashion$19.394.8★
LessonZoo 3 Pack Girls Shirts Short Sleeve Mock Turtleneck Cotton Cute Lettuce Trim Summer Tops 5-14Y Kids Clothes(Black White Brown 5-6 Years)
LessonZoo$23.954.5★
What reviews say buyers love and hate about girls turtleneck long sleeve
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“actually very good quality my daughter's favorite sweater”
“and comfortable”
“Great for kids who like soft, stretchy tops”
“Perfect for layering l”
“I love that they offer these in a variety of color combinations—I chose the red, cream, and black set, and the colors are exactly as expected”
“The fabric is comfortable and soft, with no itchy tags or anything that would cause kids to complain”
“better than expected”
“I didnt notice any shrinkage”
“Its 100% cotton so it washes well”
What buyers complain about
“Too large”
“thats fine other than that I would buy again just not in white”
“Low quality”
“Poor quality material”
“Slightly tight neck opening”
“A big too long in the torso”
“The shirt is dirty”
“Not thesame as picture”
“starts to show signs of wear after multiple washes”
Top return reasons
Common girls turtleneck long sleeve questions
- Is girls turtleneck long sleeve profitable to sell on Amazon United States?
- The niche generates $15K/yr across 53 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is -85.2%. Flapen's verdict: Skip it (35/100).
- How competitive is the girls turtleneck long sleeve niche?
- 21 brands and 23 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in girls turtleneck long sleeve?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.9% — above our launch gate.
- When does demand for girls turtleneck long sleeve peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 41.2× the quietest.
- What does it cost to enter the girls turtleneck long sleeve niche?
- Listings span $7.57–$34.39; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 183 reviews — the moat a new listing must climb.