Girls Swimsuit
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$19.62avg listing price — sweet spot $15–$100
Price range
Good$7.58–$36.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$799K$799K/yr · 8.8M searches
Growth
Good+56.3%90-day search growth — must beat 0% to launch
Review moat
Good886.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Is girls swimsuit profitable on Amazon?
According to Flapen's Amazon United States niche tracking, girls swimsuit is a $799K/yr Amazon United States market (8.8M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
girls swimsuit market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 100–250/product
- Revenue / yr
- $785K–$981K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.7%
- Avg brand age
- 36 months
- Avg seller age
- 151 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
73 falling
Sellers
80
Top-5 brand share
33%
Top 20: 71%
Top-5 click share
13%
Top 20: 30%
Open market
63%
- The Children's Place9%
- UMELOK8%
- Cuddomper6%
- Amazon Essentials5%
- LUOUSE5%
- blibean4%
girls swimsuit demand & seasonality
Weekly Amazon search volume, last 104 weeks — +56.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.5×
Top girls swimsuit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- girls swimsuit2.4M/yr
- teen swimsuits581K/yr
- girls bathing suit617K/yr
- toddler swimsuit girl553K/yr
- girls swimsuits size 10-12466K/yr
- toddler girl swimsuit434K/yr
- bathing suits for girls400K/yr
- swimsuits for teens340K/yr
- bathing suits for teens359K/yr
- teen girl swimsuit251K/yr
Top girls swimsuit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cuddomper Girls Swimsiut Size 11-12 Green Teen One-Piece Bathing Suit with Tropical Print Mesh Cover Ups Adjustable Straps Cut Out Swimwear
Cuddomper$18.244.5★505 rev
PROALLO Girls Bathing Suits Two Piece Vest Style Swimsuit with Boyshort Tankini Swimwear Purple
PROALLO$15.354.6★2,643 rev
Girls Racing Swimsuit Cute Red Heart Printed Swimwear One Piece UPF 50+ Quick Dry Bathing Suits Cross Shoulder Strap Swimwear Size 8 7
Alakuoti$9.864.6★649 rev
LUOUSE Girls Sparkle Swimsuits Quick Dry Crossback One Piece Hawaiian Beach Swimwear Bathing Suit with Adjustable Strap 7t - 8t
LUOUSE$9.664.3★1,429 rev
LUOUSE Girls Sparkle Swimsuits Quick Dry Racerback One Piece Hawaiian Beach Swimwear Bathing Suit with Adjustable Strap 5t - 6t
LUOUSE$9.564.3★1,429 rev
Newest
by launch date
Amazon Essentials X Sofia Grainge Baby Girls Baby Girls and Toddler Two Piece Swim Suit Ivory Navy Even Stripe 4T
Amazon Essentials$17.3586 rev
Seanrui Girls Swimsuits Size 14-16 Two Piece Tankini Swimsuit Swimwear with Shorts Full Coverage Kids Swimwear
Seanrui$32.08142 rev
Girls Tankini Swimsuit 3 Piece Bathing Suit Set Cute Bikini Swimwear with Shorts Summer UPF 50+ Racerback Kids Swim Suit Purple Gradient Coconut Tree Size 10
Sylfairy$14.67110 rev
Girls Swimsuit Criss Cross Ruched One Piece Bathing Suit with Solid Color Cover Up Skirt Adjustable Straps Swimwear 13-14Y
Sewetier$19.8284 rev
Sewetier Swimsuit for Girls Two Piece Padded Bikinis with Adjustable Strap Contrast Trim Bathing Suits for Teens Dusty Blue Swimwear 13-14Y
Sewetier$16.5855 rev
Trending
90-day click momentumSeanrui Girls Swimsuits Size 14-16 Two Piece Tankini Swimsuit Swimwear with Shorts Full Coverage Kids Swimwear
Seanrui$32.084.7★
The Childrens Place Girls Long Sleeve Rashguard and Tankini Swimsuit 3 Piece Set Seagrove Ombre Medium
The Children's Place$21.104.5★
Amazon Essentials X Sofia Grainge Baby Girls Baby Girls and Toddler Two Piece Swim Suit Ivory Navy Even Stripe 4T
Amazon Essentials$17.354.2★
Girls Tankini Swimsuit 3 Piece Bathing Suit Set Cute Bikini Swimwear with Shorts Summer UPF 50+ Racerback Kids Swim Suit Purple Gradient Coconut Tree Size 10
Sylfairy$14.674.5★
The Childrens Place Girls Sleeveless Swimsuit Tankini Set Time for Teal 7-8 US
The Children's Place$17.414.5★
What reviews say buyers love and hate about girls swimsuit
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“Super Cute and Great Quality — Ready for Summer”
“Vibrant Colors”
“Great value”
“Super comfortable”
“material is beautiful”
“Cute style”
“It was just as advertised”
“Adjustable straps”
“It's so soft and breathable”
What buyers complain about
“Size Down”
“not the best”
“Color loss”
“I dont recall the straps being adjustable”
“Not see through”
“Not as described”
“Pilling on fabric was obvious right out of the dryer”
“Cheap material”
“Yet they still have a very strong smell”
“Received an already worn item”
Top return reasons
Common girls swimsuit questions
- Is girls swimsuit profitable to sell on Amazon United States?
- The niche generates $799K/yr across 187 tracked products. 44 of 77 products launched in the last 360 days are still selling. 90-day search growth is +56.3%. Flapen's verdict: Worth a look (64/100).
- How competitive is the girls swimsuit niche?
- 73 brands and 80 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in girls swimsuit?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.7% — above our launch gate.
- When does demand for girls swimsuit peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 9.5× the quietest.
- What does it cost to enter the girls swimsuit niche?
- Listings span $7.58–$36.44; the average listing price is $19.62 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.