Girls Swimsuit
MaybeThe top 5 products take only 13% of clicks. But buyers convert on only 0.5% of searches, so Girls Swimsuit is a Maybe.
- Flapen Score
- 64 / 100Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 4564
- Market size
- $799K/yr8.8M searches / yr
- 90-day growth
- +56.3%search demand this quarter
- Competition
- 13%top-5 click share · 73 brands · 80 sellers
Flapen Score
Girls Swimsuit against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Swimsuit is stronger. Inside it, weaker.
Market
The Girls Swimsuit market on Amazon at a glance
Shoppers on Amazon United States searched for Girls Swimsuit 8.8M times last year and spent an estimated $799K. The top 5 brands take 33% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 8.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $799K a year.
- Searches, last 12 months
- 8.8M
- Growth, 90 days vs prior 90
- +56.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $799Ka year
- Peak month
- June9.5× the quietest month
- Top search term
- girls swimsuit2.4M searches a year
02 · Price
A sale here is worth $19.62.
Listings sell for $19.62 on average, from $7.58 to $36.44. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $19.62 that is $2K to $5K a year per listing.
- Average price
- $19.62inside the $15 to $100 sweet spot
- Price range
- $7.58–$36.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #42 within Swim. It carries 887 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #42in Swim
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 887per listing
- Listings tracked
- 187
04 · Newcomers
44 of last year's 77 launches cleared the first-year sales bar.
77 products launched here in the last 12 months. 44 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 77
- Successful launches
- 44Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Girls Swimsuit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cuddomper Girls Swimsiut Size 11-12 Green Teen One-Piece Bathing Suit with Tropical Print Mesh Cover Ups Adjustable Straps Cut Out Swimwear
- Price
- $18.24
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 1y ago

PROALLO Girls Bathing Suits Two Piece Vest Style Swimsuit with Boyshort Tankini Swimwear Purple
- Price
- $15.35
- Rating
- 4.6/5
- Reviews
- 2,643
- Age
- 5y ago

Girls Racing Swimsuit Cute Red Heart Printed Swimwear One Piece UPF 50+ Quick Dry Bathing Suits Cross Shoulder Strap Swimwear Size 8 7
- Price
- $9.86
- Rating
- 4.6/5
- Reviews
- 649
- Age
- 2y ago

LUOUSE Girls Sparkle Swimsuits Quick Dry Crossback One Piece Hawaiian Beach Swimwear Bathing Suit with Adjustable Strap 7t - 8t
- Price
- $9.66
- Rating
- 4.3/5
- Reviews
- 1,429
- Age
- 3y ago

LUOUSE Girls Sparkle Swimsuits Quick Dry Racerback One Piece Hawaiian Beach Swimwear Bathing Suit with Adjustable Strap 5t - 6t
- Price
- $9.56
- Rating
- 4.3/5
- Reviews
- 1,429
- Age
- 3y ago
Trending
estimated 90-day click momentum
Seanrui Girls Swimsuits Size 14-16 Two Piece Tankini Swimsuit Swimwear with Shorts Full Coverage Kids Swimwear
- Price
- $32.08
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 5mo ago

The Childrens Place Girls Long Sleeve Rashguard and Tankini Swimsuit 3 Piece Set Seagrove Ombre Medium
- Price
- $21.10
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago

Amazon Essentials X Sofia Grainge Baby Girls Baby Girls and Toddler Two Piece Swim Suit Ivory Navy Even Stripe 4T
- Price
- $17.35
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 3mo ago

Girls Tankini Swimsuit 3 Piece Bathing Suit Set Cute Bikini Swimwear with Shorts Summer UPF 50+ Racerback Kids Swim Suit Purple Gradient Coconut Tree Size 10
- Price
- $14.67
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 8mo ago

The Childrens Place Girls Sleeveless Swimsuit Tankini Set Time for Teal 7-8 US
- Price
- $17.41
- Rating
- 4.5/5
- Reviews
- 916
- Age
- 3y ago
Newest
by launch date
Amazon Essentials X Sofia Grainge Baby Girls Baby Girls and Toddler Two Piece Swim Suit Ivory Navy Even Stripe 4T
- Price
- $17.35
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 3mo ago

Seanrui Girls Swimsuits Size 14-16 Two Piece Tankini Swimsuit Swimwear with Shorts Full Coverage Kids Swimwear
- Price
- $32.08
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 5mo ago

Girls Tankini Swimsuit 3 Piece Bathing Suit Set Cute Bikini Swimwear with Shorts Summer UPF 50+ Racerback Kids Swim Suit Purple Gradient Coconut Tree Size 10
- Price
- $14.67
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 8mo ago

Girls Swimsuit Criss Cross Ruched One Piece Bathing Suit with Solid Color Cover Up Skirt Adjustable Straps Swimwear 13-14Y
- Price
- $19.82
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 8mo ago

Sewetier Swimsuit for Girls Two Piece Padded Bikinis with Adjustable Strap Contrast Trim Bathing Suits for Teens Dusty Blue Swimwear 13-14Y
- Price
- $16.58
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.
Brands
73 falling
Sellers
80
Est. top-5 brand share
33%
Top 20: 71%
Est. top-5 click share
13%
Top 20: 30%
Open market
63%
- The Children's Place9%
- UMELOK8%
- Cuddomper6%
- Amazon Essentials5%
- LUOUSE5%
- blibean4%
Demand
Girls Swimsuit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.5×
Search terms
Top Girls Swimsuit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- girls swimsuit2.4M/yr
- teen swimsuits581K/yr
- girls bathing suit617K/yr
- toddler swimsuit girl553K/yr
- girls swimsuits size 10-12466K/yr
- toddler girl swimsuit434K/yr
- bathing suits for girls400K/yr
- swimsuits for teens340K/yr
- bathing suits for teens359K/yr
- teen girl swimsuit251K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Swimsuit
We read the reviews and the return reasons for every product selling here.
“Size Down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Swimsuit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









