Is girls swim shorts profitable to sell on Amazon United States?

The niche generates $53K/yr across 157 tracked products. 9 of 53 products launched in the last 360 days are still selling. 90-day search growth is +176.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the girls swim shorts niche?

51 brands and 59 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in girls swim shorts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.9% — above our launch gate.

When does demand for girls swim shorts peak?

Demand peaks in May–Jun–Jul; the busiest month runs 14.4× the quietest.

What does it cost to enter the girls swim shorts niche?

Listings span $6.92–$32.49; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 596 reviews — the moat a new listing must climb.

Girls Swim Shorts

Worth a look

Shows demand growing +176.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+176.8%

90-day search growth — must beat 0% to launch

Competition

Incredible15%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Great$17.90

avg listing price — sweet spot $15–$100

Review moat

Good595.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.92–$32.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Market size

Bad$53K

$53K/yr · 542K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Is girls swim shorts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls swim shorts is a $53K/yr Amazon United States market (542K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

girls swim shorts market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 0.5%
Avg BSR: #59
Page quality: 0%
Prime: 99%
Sponsored: 79%
Out of stock: 3.4%
Avg brand age: 34 months
Avg seller age: 169 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

51 rising

Sellers

Top-5 brand share

38%

Top 20: 86%

Top-5 click share

15%

Top 20: 44%

Open market

56%

Hurley9%
QBK8%
City Threads7%
MEILONGER7%
Kanu Surf7%
UMELOK6%

girls swim shorts demand & seasonality

Weekly Amazon search volume, last 104 weeks — +176.8% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.4×

Open Trend

Top girls swim shorts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

girls swim shorts191K/yr +166.7%0.4% conv.
swim shorts girls72K/yr +199.9%0.4% conv.
toddler girl swim shorts35K/yr +194.3%0.4% conv.
girl swim shorts34K/yr +220.4%0.3% conv.
girls board shorts34K/yr +151.6%0.3% conv.
girls swim bottoms30K/yr +130.5%0.2% conv.
swim shorts for girls23K/yr +186.2%0.3% conv.
toddler swim shorts girl14K/yr +183.2%0.7% conv.
swimming shorts for girls15K/yr +159.8%0.1% conv.
girls board shorts for swimming14K/yr +151.2%0.3% conv.

All search terms

Top girls swim shorts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BesserBay Girls Adjustable Drawstring Side Pocket Elastic Waist Board Shorts Vacation Loose Fit Quick Dry Swimsuit Bottom Short 9-10 Years

BesserBay$15.064.3★52 rev

City Threads Girls Swim Shorts UPF 50+ Swim Pants for Girls Made in USA Swimsuit Shorts (Medium Pink/Bubblegum 2T)

City Threads$20.504.4★2,303 rev

Swim Shorts

Hurley$12.794.3★206 rev

QBK Toddler Girls Swim Shorts 2T-14 Boyshort Swimsuit UPF 50+ Quick Dry Rash Guard Swim Bottoms (Hot Pink 8Years)

QBK$13.034.2★93 rev

UMELOK Girls Rashguard Bathing Suit Swim Short Sleeve Swimsuit 2 Pieces Rash Guard Summer Beach Swimwear Sets Pink Dahlia 4T

UMELOK$18.184.6★196 rev

Newest

by launch date

MEILONGER Girls Swim Shorts 2 in 1 Bathing Suits Kids Quick Dry Boardshort Bottoms Swimming Swimwear with Compression Liner(Black 14)

MEILONGER$17.05114 rev

4mo ago

Eddie Bauer Girls UPF 50+ Rash Guard Sun Tee Shirt and Swim Short Set Waterspout Medium

Eddie Bauer$23.4819 rev

5mo ago

Eddie Bauer Girls UPF 50+ Racerback Tankini Top and Swim Short Set Midieval Blue Small

Eddie Bauer$20.5114 rev

5mo ago

Disney Lilo and Stitch Bathing Suit Girls 2PCS UPF 50+ Protection Quick-Dry Short Sleeve Swim Sets Rashguard Swimwear

Disney$21.94465 rev

8mo ago

UMELOK Girls Rashguard Bathing Suit Swim Short Sleeve Swimsuit 2 Pieces Rash Guard Summer Beach Swimwear Sets Pink Dahlia 4T

UMELOK$18.18196 rev

10mo ago

What reviews say buyers love and hate about girls swim shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall38%

“The fit was perfect and snug”

Quality-Overall9%

“seems to be well made”

Comfort-Overall9%

“they are comfortable”

Color6%

“The color was accurate”

Material Quality6%

“The material is very comfortable”

Design-Overall3%

“the design is cute”

Advertised Vs Actual Product3%

“exactly what she wanted”

Value For Money3%

“Worth the money”

Soft Feel2%

“material soft”

Water Resistance2%

“It gives me a peace of mind that the color is vibrant enough for me to spot my child in the water”

What buyers complain about

Size-Overall32%

“Too big”

Quality-Overall6%

“Poor quality”

Color5%

“It fades,”

Transparency3%

“Pink daisy fabric is see through”

Water Resistance2%

“Not for water so stupid”

Feet Fit2%

“The bottoms are not a full swim bottom”

Product Condition2%

“Received an already worn item”

Material Quality2%

“Thin material”

Comfort-Overall2%

“Otherwise, they'll pinch your stomach and be uncomfortable for your baby”

Stitch/Finish/Polish2%

“Pretty design, stitching is weird”

Top return reasons

Size-Overall67%

Waist Fit8%

Length5%

Material Quality3%

Hip Fit2%

Advertised Vs Actual Product2%

Color2%

Thigh Fit1%

Chest Fit1%

Shape/Style1%

Common girls swim shorts questions

Is girls swim shorts profitable to sell on Amazon United States?: The niche generates $53K/yr across 157 tracked products. 9 of 53 products launched in the last 360 days are still selling. 90-day search growth is +176.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the girls swim shorts niche?: 51 brands and 59 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in girls swim shorts?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.9% — above our launch gate.
When does demand for girls swim shorts peak?: Demand peaks in May–Jun–Jul; the busiest month runs 14.4× the quietest.
What does it cost to enter the girls swim shorts niche?: Listings span $6.92–$32.49; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 596 reviews — the moat a new listing must climb.