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Girls Swim Cover Up

Maybe

The top 5 products take only 15% of clicks. But buyers convert on only 0.8% of searches, so Girls Swim Cover Up is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$101K/yr768K searches / yr
90-day growth
+44.7%search demand this quarter
Competition
15%top-5 click share · 41 brands · 47 sellers

Flapen Score

Girls Swim Cover Up against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Swim Cover Up is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Swim Cover Up market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Swim Cover Up 768K times last year and spent an estimated $101K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 768K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
768K
Growth, 90 days vs prior 90
+44.7%
Conversion, latest week
0.8%
Market size, estimated
$101Ka year
Peak month
June9.8× the quietest month
Top search term
girls swim cover up153K searches a year

02 · Price

A sale here is worth $16.88.

Listings sell for $16.88 on average, from $9.41 to $35.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.88 that is $0 to $2K a year per listing.

Average price
$16.88inside the $15 to $100 sweet spot
Price range
$9.41–$35.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #43 within Swim. It carries 326 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
2.3%
Average rank
#43in Swim
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
326per listing
Listings tracked
160

04 · Newcomers

7 of last year's 63 launches cleared the first-year sales bar.

63 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
63
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Girls Swim Cover Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

47

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

15%

Top 20: 39%

Open market

41%

  • Brand 120%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Girls Swim Cover Up search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.8×

Search terms

Top Girls Swim Cover Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls swim cover up153K/yr
  • girls swimsuit coverup71K/yr
  • girls cover ups for swimwear84K/yr
  • toddler swim cover up44K/yr
  • girls bathing suit cover up50K/yr
  • girls cover up47K/yr
  • toddler cover up28K/yr
  • swim cover up kids23K/yr
  • girls swim coverup28K/yr
  • girls beach coverup30K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Swim Cover Up

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Too long”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Girls Swim Cover Up questions

Answered from the same tracked data.