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Girls Sweaters

Fail

Demand is soft, at -47.4% this quarter, so Girls Sweaters is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$157K/yr2.9M searches / yr
90-day growth
-47.4%search demand this quarter
Competition
19%top-5 click share · 32 brands · 38 sellers

Flapen Score

Girls Sweaters against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Sweaters is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Sweaters market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Sweaters 2.9M times last year and spent an estimated $157K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-47.4%
Conversion, latest week
0.3%
Market size, estimated
$157Ka year
Peak month
December8.9× the quietest month
Top search term
girls cardigan314K searches a year

02 · Price

A sale here is worth $17.21.

Listings sell for $17.21 on average, from $9.34 to $39.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $17.21 that is $0 to $2K a year per listing.

Average price
$17.21inside the $15 to $100 sweet spot
Price range
$9.34–$39.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #291 within Sweaters. It carries 2,051 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#291in Sweaters
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,051per listing
Listings tracked
133

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Girls Sweaters products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 19, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

$0$3K$6K$9K$13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

38

Est. top-5 brand share

73%

Top 20: 96%

Est. top-5 click share

19%

Top 20: 43%

Open market

23%

  • Amazon Essentials33%
  • The Children's Place16%
  • Yekaty12%
  • TRENDSTITCH9%
  • Seiciviy5%
  • PURE CHAMP4%

Demand

Girls Sweaters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Girls Sweaters search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls cardigan314K/yr
  • cardigan for girls169K/yr
  • girls sweatshirt385K/yr
  • girls sweater251K/yr
  • sweaters for girls233K/yr
  • girls sweaters523K/yr
  • girls cardigan sweater105K/yr
  • sweatshirts for girls151K/yr
  • girls sweatshirts127K/yr
  • girl cardigan49K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Sweaters

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
7.3%of orders come back
“I think it's too tight”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Girls Sweaters questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data