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Girls Superhero Shirt

Fail

Demand is soft, at -26.5% this quarter, so Girls Superhero Shirt is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$62K/yr249K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
25%top-5 click share · 14 brands · 19 sellers

Flapen Score

Girls Superhero Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Superhero Shirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Superhero Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Superhero Shirt 249K times last year and spent an estimated $62K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
1.4%
Market size, estimated
$62Ka year
Peak month
October19.8× the quietest month
Top search term
girls superhero shirt50K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $6.02 to $34.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.96 that is $0 to $2K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$6.02–$34.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #14,287 within Tops, Tees & Blouses. It carries 432 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
4.0%
Average rank
#14,287in Tops, Tees & Blouses
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
432per listing
Listings tracked
86

04 · Newcomers

5 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Girls Superhero Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

19

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

25%

Top 20: 55%

Open market

6%

  • DC Comics44%
  • Marvel23%
  • Disney11%
  • WARNER BROS6%
  • Amazon Essentials5%
  • Bioworld5%
  • Open — no brand owns it (8 brands, 6%)

Demand

Girls Superhero Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 19.8×

Search terms

Top Girls Superhero Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls superhero shirt50K/yr
  • superhero shirts for girls37K/yr
  • super hero shirt girls27K/yr
  • kids superhero shirt17K/yr
  • girl superhero shirt16K/yr
  • wonder woman shirt girls14K/yr
  • superhero shirt kids10K/yr
  • girls wonder woman shirt9K/yr
  • toddler girl superhero shirt7K/yr
  • girls marvel shirt7K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Superhero Shirt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
53%of negative reviews mention “Size-Overall”
6.7%of orders come back
“EXTREMELY SMALL”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Girls Superhero Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data