Girls Sun Hat
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Growth
Great+95.2%90-day search growth — must beat 0% to launch
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$5.96–$33.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Review moat
Good1,481.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 321K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Is girls sun hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, girls sun hat is a $104K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
girls sun hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $76K–$102K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.3%
- Avg brand age
- 45 months
- Avg seller age
- 158 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
46
Top-5 brand share
56%
Top 20: 90%
Top-5 click share
22%
Top 20: 50%
Open market
40%
- HONGTEYA18%
- ZOORON15%
- ICOSY10%
- Century Star6%
- Aenmt6%
- LCZTN4%
girls sun hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — +95.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.3×
Top girls sun hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- girls sun hat85K/yr
- girls beach hat40K/yr
- boys beach hat27K/yr
- kids fishing hat26K/yr
- girls sun hats13K/yr
- girls summer hat11K/yr
- youth sun hat11K/yr
- girls sun hat age 8-1012K/yr
- girls sun hats for kids ages 4-89K/yr
- beach hat for girls11K/yr
Top girls sun hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toddler Baby Sun Hat Kids Summer Beach Essentials Adjustable Beach Hats with Bucket Wide Brim for Boys Girls Age 0-14 Years
HONGTEYA$12.024.7★2,476 rev
Century Star Outdoor Kids Sun Hat UPF 50+ Quick Dry Adjustable Bucket Hat Windproof Waterproof Beach Fishing Safari Hat Beige 5-13T
Century Star$12.434.6★929 rev
Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Blue
ICOSY$9.334.7★1,267 rev
Aenmt Kids Sun Hats UPF 50+ Sun Protection Hat for Kids with Neck Flap Adjustable Large Brim Beach Fishing Hat for Age 3-12 Red
Aenmt$9.184.7★674 rev
Kids Sun Hat Mesh Bucket UV Protection Toddler Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years Teal Purple
ICOSY$9.354.7★1,267 rev
Newest
by launch date
Girls Straw Sun Visor Hat Wide Brim Ponytail Beach Hat with Bow Foldable Packable Roll-Up for Kids Summer Travel Khaki
ZOORON$11.9120 rev
ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Light Blue)
ZOORON$11.4047 rev
ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Pink)
ZOORON$11.4647 rev
Kids Sun Hat Smile Face Bucket Hat for Toddler Girls Boys UPF 50+ Sun Protection Toddler Summer Hats Pink
SONMONY$11.0336 rev
Outdoor Kids Sun Hat with Neck Flap UPF 50+ Qucik Dry Breathable Bucket Hats for Baby Boys Girls Safari Fishing Beach Hat Summer Adventure Light Grey Age 2-12 Years
ZOORON$9.26370 rev
Trending
90-day click momentumGirls Straw Sun Visor Hat Wide Brim Ponytail Beach Hat with Bow Foldable Packable Roll-Up for Kids Summer Travel Khaki
ZOORON$11.913.9★
GearTOP Kids Safari Hat Girls - Outdoor UPF 50+ Wide Brim Kids Hats Boys Hat Beach Hiking & Fishing Hats Pink
GearTOP$16.474.6★
Kids Sun Hat for Girls Mesh Bucket Hat Toddler UV Protection Beach Hat Kids Foldable Fishing Hat for Girls 2-8 Years
ICOSY$9.334.7★
ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Pink)
ZOORON$11.464.3★
ZOORON Kids UPF 50+ Sun Hat for Boys Girls Wide Brim Lightweight Bucket Hat for Hiking Beach Safari Quick Dry Adjustable (1pack-Light Blue)
ZOORON$11.404.3★
What reviews say buyers love and hate about girls sun hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Its well made”
“Good adjustability”
“The strap is easy to adjust”
“Worth it”
“they told me they were super comfy to wear”
“Colors dont fade”
“Super lightweight”
“Super cute and comfortable for summer”
“Good quality material”
What buyers complain about
“Too small”
“Strap broke in 2 months”
“Very Cheap made”
“They are not very thick”
“Didnt love the material/quality seemed cheesy and wrinkly”
“False advertisement”
“became very hard”
“Not durable lasted less than a month then the chin strap broke”
“The brim is a bit stiff”
“Bad chemical smell, can't be machined washed, material feels like cardboard and plastic”
Top return reasons
Common girls sun hat questions
- Is girls sun hat profitable to sell on Amazon United States?
- The niche generates $104K/yr across 93 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +95.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the girls sun hat niche?
- 38 brands and 46 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in girls sun hat?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 3.1%.
- When does demand for girls sun hat peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 9.3× the quietest.
- What does it cost to enter the girls sun hat niche?
- Listings span $5.96–$33.81; the average listing price is $12.71 (sweet spot $15–$100). The average incumbent carries 1,482 reviews — the moat a new listing must climb.