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Girls Sparkle Dress

Fail

An estimated 13.2% of orders come back, so Girls Sparkle Dress is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$30K/yr257K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
19%top-5 click share · 34 brands · 39 sellers

Flapen Score

Girls Sparkle Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Sparkle Dress is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Sparkle Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Sparkle Dress 257K times last year and spent an estimated $30K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
0.4%
Market size, estimated
$30Ka year
Peak month
October2.9× the quietest month
Top search term
girls sparkle dress28K searches a year

02 · Price

A sale here is worth $29.19.

Listings sell for $29.19 on average, from $13.72 to $42.25. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.19 that is $0 to $3K a year per listing.

Average price
$29.19inside the $15 to $100 sweet spot
Price range
$13.72–$42.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #391 within Dresses. It carries 283 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#391in Dresses
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
283per listing
Listings tracked
109

04 · Newcomers

1 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Girls Sparkle Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

39

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

19%

Top 20: 43%

Open market

48%

  • Brand 115%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Girls Sparkle Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Girls Sparkle Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls sparkle dress28K/yr
  • sparkle dress girls25K/yr
  • toddler sequin dress31K/yr
  • sequin dress girls21K/yr
  • glitter dress for girls18K/yr
  • girls glitter dress14K/yr
  • girl sequin dress14K/yr
  • toddler sparkle dress14K/yr
  • sequin girls dress12K/yr
  • sequin toddler dress11K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Sparkle Dress

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
13.2%of orders come back
“Too big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Girls Sparkle Dress questions

Answered from the same tracked data.