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Girls Ski Jacket

Fail

Demand is soft, at -92.3% this quarter, so Girls Ski Jacket is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$173K/yr370K searches / yr
90-day growth
-92.3%search demand this quarter
Competition
19%top-5 click share · 48 brands · 79 sellers

Flapen Score

Girls Ski Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Ski Jacket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Ski Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Ski Jacket 370K times last year and spent an estimated $173K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
370K
Growth, 90 days vs prior 90
-92.3%
Conversion, latest week
0.9%
Market size, estimated
$173Ka year
Peak month
December50.9× the quietest month
Top search term
girls ski jacket88K searches a year

02 · Price

A sale here is worth $53.21.

Listings sell for $53.21 on average, from $17.58 to $190.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $53.21 that is $0 to $5K a year per listing.

Average price
$53.21inside the $15 to $100 sweet spot
Price range
$17.58–$190.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
11.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #711 within Jackets & Coats. It carries 731 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
19.4%
Average rank
#711in Jackets & Coats
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
731per listing
Listings tracked
115

04 · Newcomers

1 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Girls Ski Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

79

Top-5 brand share

35%

Top 20: 77%

Top-5 click share

19%

Top 20: 42%

Open market

61%

  • Brand 115%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Girls Ski Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 50.9×

Search terms

Top Girls Ski Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls ski jacket88K/yr
  • ski jacket girls20K/yr
  • girls snow jacket40K/yr
  • girls puffer jackets size 10-126K/yr
  • coat for girls 10-126K/yr
  • girls long coat13K/yr
  • girls ski coat15K/yr
  • girls parka11K/yr
  • girls winter coat size 620K/yr
  • girls winter coat size 828K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Ski Jacket

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Warmth”
17%of negative reviews mention “Durability”
11.6%of orders come back
“Falls apart”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Girls Ski Jacket questions

Answered from the same tracked data.