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Girls Skechers

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 15Growth 28Conversion 2Competition 98Returns 15Price range 90Avg price 95Brand share 34Review moat 55Quality gap 24

Competition

Incredible7%

top-5 click share — an open shelf

Avg price

Incredible$33.88

avg listing price — sweet spot $15–$100

Price range

Great$11.50–$69.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,281.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$59K

$59K/yr · 1.1M searches

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Is girls skechers profitable on Amazon?

According to Flapen's Amazon United States niche tracking, girls skechers is a $59K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

girls skechers market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$102K–$136K
units × avg price
Conversion rate
0.2%
Avg BSR
#1,298
Page quality
0%
Prime
100%
Sponsored
63%
Out of stock
15.0%
Avg brand age
37 months
Avg seller age
129 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

137

Top-5 brand share

84%

Top 20: 97%

Top-5 click share

7%

Top 20: 21%

Open market

31%

  • Skechers56%
  • RUNSIDE5%
  • adidas3%
  • Stelle2%
  • PROJECT MOTION SUNDAYS1%
  • JMFCHI1%

Top girls skechers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • girls skechers sneakers100K/yr
  • skechers girls108K/yr
  • girls skechers112K/yr
  • skechers for girls90K/yr
  • skechers slip ins kids35K/yr
  • girls adidas72K/yr
  • skechers girls sneakers59K/yr
  • kids skechers slip-ins37K/yr
  • boys skechers slip-ins42K/yr
  • zapatos skechers para nias50K/yr
All search terms

Top girls skechers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5882%$1K3%$2K4%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about girls skechers

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fits as expected”

Comfort-Overall19%

“Cute and comfy”

Quality-Overall10%

“Good quality shoes”

Ease Of Use6%

“Quick and easy”

Durability6%

“Pretty durable”

Color6%

“Color is amazing”

Value For Money5%

“Good for the price”

Weight Light5%

“Light weight and easy to put on”

Exercise/Sports Suitability2%

“My son walks great in them”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Durability23%

“However not durable at all”

Size-Overall17%

“Bigger than expected”

Quality-Overall16%

“Poor Quality”

Value For Money3%

“Waste of Money”

Ease Of Cleaning3%

“But hard to keep clean”

Gap/Hole3%

“A hole in the toe area”

Product Condition2%

“They were clearly not new”

Color2%

“Not a fan of bright color”

Length1%

“Laces are way too long for these shoes”

Stretchability/Expandability/Elasticity1%

“the elastic broke with in the second week”

Top return reasons

Size-Overall37%
Feet Fit35%
Length11%
Width6%
Advertised Vs Actual Product2%
Color1%
Comfort-Overall1%
Product Condition1%
Value For Money1%
Material Quality1%

Common girls skechers questions

Is girls skechers profitable to sell on Amazon United States?
The niche generates $59K/yr across 408 tracked products. 28 of 123 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).
How competitive is the girls skechers niche?
42 brands and 137 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in girls skechers?
Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 7.8% — above our launch gate.
What does it cost to enter the girls skechers niche?
Listings span $11.50–$69.63; the average listing price is $33.88 (sweet spot $15–$100). The average incumbent carries 1,281 reviews — the moat a new listing must climb.