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Girls Skechers

Fail

Buyers convert on only 0.2% of searches, so Girls Skechers is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$59K/yr1.1M searches / yr
90-day growth
+2.1%search demand this quarter
Competition
7%top-5 click share · 42 brands · 137 sellers

Flapen Score

Girls Skechers against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Girls Skechers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Skechers market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Skechers 1.1M times last year and spent an estimated $59K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
0.2%
Market size, estimated
$59Ka year
Top search term
girls skechers sneakers100K searches a year

02 · Price

A sale here is worth $33.88.

Listings sell for $33.88 on average, from $11.50 to $69.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.88 that is $0 to $3K a year per listing.

Average price
$33.88inside the $15 to $100 sweet spot
Price range
$11.50–$69.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #1,298 within Shoes. It carries 1,281 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#1,298in Shoes
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,281per listing
Listings tracked
408

04 · Newcomers

28 of last year's 123 launches cleared the first-year sales bar.

123 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
123
Successful launches
28Amazon's first-year sales bar
Average brand age
37 months

Products

Top Girls Skechers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

137

Top-5 brand share

84%

Top 20: 97%

Top-5 click share

7%

Top 20: 21%

Open market

31%

  • Brand 156%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Search terms

Top Girls Skechers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls skechers sneakers100K/yr
  • skechers girls108K/yr
  • girls skechers112K/yr
  • skechers for girls90K/yr
  • skechers slip ins kids35K/yr
  • girls adidas72K/yr
  • skechers girls sneakers59K/yr
  • kids skechers slip-ins37K/yr
  • boys skechers slip-ins42K/yr
  • zapatos skechers para nias50K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Skechers

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Durability”
7.8%of orders come back
“However not durable at all”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Girls Skechers questions

Answered from the same tracked data.