girls shorts
Launch itA $866K/yr market growing +75.0% this quarter with returns at 3.9% — clears our launch bar.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Growth
Great+75.0%90-day search growth — must beat 0% to launch
Price range
Great$7.87–$40.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$866K$866K/yr · 4.6M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,543.81avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, girls shorts is a $866K/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Launch it — 63/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $862K–$1.1M
- units × avg price
- Launch success
- 58%
- 18 of 31 new (360d)
- Conversion rate
- 0.9%
- Avg BSR
- #258
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 1.7%
- Avg brand age
- 36 months
- Avg seller age
- 137 days
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
37
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
25%
Top 20: 53%
Open market
31%
- The Children's Place22%
- Amazon Essentials17%
- Resinta11%
- FEOEOR9%
- WIFFGO5%
- Liberty Pro4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +75.0% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 83 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Unisex Babies x Sofia Grainge Unisex Baby Toddlers & Big Kids Pull-on Cotton Twill Shorts Pale Blue Beach Small
Amazon Essentials$15.524.1★62 rev
FEOEOR 6 Pack Girls Bike Shorts Cartwheel Toddler Biker Under Dress Dance Multi-Color Kids Shorts Girls Clothes Mixed Color A 5-6Y
FEOEOR$13.644.6★2,687 rev
1 or 3 Pack Girls Flowy Shorts with Spandex Liner & Pocket 2-in-1 Athletic Butterfly Shorts for Running Dance (Set 2 Medium)
Liberty Pro$29.144.7★4,198 rev
WIFFGO Girls Athletic Shorts 2 in 1 Elastic Waist Pockets Biker School Ball Games Running Sports Teen Summer Outfits Black
WIFFGO$9.414.4★243 rev
The Childrens Place Roll Cuff Shortie Denim 3 Pack 8
The Children's Place$36.844.6★2,857 rev
Newest
by launch date
Amazon Essentials Girls Girls French Terry Patch Pocket Shorts Light Grey Heather Medium
Amazon Essentials$7.8798 rev
Amazon Essentials Unisex Babies x Sofia Grainge Unisex Baby Toddlers & Big Kids Pull-on Cotton Twill Shorts Pale Blue Beach Small
Amazon Essentials$15.5262 rev
Reebok 4 Pack: Girls Dry Fit Athletic Shorts Volleyball Basketball Soccer Running Sports Shorts Kids Teens Youth (616)- Set 6 M (8)
Reebok$29.8232 rev
Reebok 4-Pack: Girls Athletic Mesh Shorts with Side Taping Volleyball Basketball Running Shorts Kids Tweens Teens Youth- Set 6 L (10-12)
Reebok$30.2537 rev
Amazon Essentials Girls High-Rise Athletic Performance Stretch Woven Shorts with Elastic Waistband Black Small
Amazon Essentials$13.1288 rev
Trending
90-day click momentum
The Childrens Place Girls Solid Bike Shorts Spring Multi 8-Pack Medium
The Children's Place$33.924.6★
Reebok 4 Pack: Girls Dry Fit Athletic Shorts Volleyball Basketball Soccer Running Sports Shorts Kids Teens Youth (616)- Set 6 M (8)
Reebok$29.824.6★
QWE 5 Pack Girls Athletic Shorts with Lock-Zip Pockets Secure No-Slip Gym Dry-Fit Soccer Shorts for Youth Set B 10-12Years
QWE$33.444.6★
Ruisita 10 Pack Girls Bike Shorts Under Dress Dance Shorts Toddler Cartwheel Biker Shorts Kids Summer Clothes Multicolor
Ruisita$18.534.4★
Tuliara 5 Packs Girls Athletic Shorts Dolphin Soccer Shorts for Teen Girl Kids Quick Dry Running Basketball Gym Set B 10-12Y
Tuliara$24.044.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“and are true to size”
“Good quality, arrived quickly”
“So comfortable”
“Very soft material”
“great value”
“The colors are pretty”
“Great for sports and athletic events”
“Buttery soft material”
“the stretch is good”
“its nice they have a pocket for a phone”
What buyers complain about
“Longer than I expected”
“But also it is thin, and meh”
“theyre see through”
“Pure trash”
“The waist is a little loose”
“do not put in dryer”
“Im absolutely floored that I paid almost $30 for these to be sheer”
“Terrible material”
“not good for fishing lol”
“Pilled after one wash”
Top return reasons
Common questions
- Is girls shorts profitable to sell on Amazon United States?
- The niche generates $866K/yr across 83 tracked products. 18 of 31 products launched in the last 360 days are still selling. 90-day search growth is +75.0%. Flapen's verdict: Launch it (63/100).
- How competitive is the girls shorts niche?
- 28 brands and 37 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in girls shorts?
- Top complaints mined from reviews: Size-Overall, Thickness, Transparency. The return rate is 3.9%.
- When does demand for girls shorts peak?
- Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
- What does it cost to enter the girls shorts niche?
- Listings span $7.87–$40.83; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 1,544 reviews — the moat a new listing must climb.
Related niches in Clothing, Shoes & Jewelry
- 70bogg bag accessoriesLaunch it
- 70magnetic umbrellaWorth a look
- 70minion costumeWorth a look
- 708th grade graduation giftsWorth a look
- 70straw hatLaunch it
- 70straw hats for menWorth a look